12/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It depends on which media publisher is to be contacted. Normally, most publishers offer telephone accessibility between 8:00 and 18:00. However, the times may differ depending on the publisher. One should also take into account that there may be an editorial deadline on weekends or holidays. In general, it is advisable not to reach a journalist too late, as they may already be thinking about their next deadline.
12/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Good public relations involves developing a clear and effective communications strategy that enables a company to communicate its image and message in a way that is successful. Strong public relations has a clear understanding of the target audience and the media with which to work to ensure a strong presence and positive perception. Good public relations also includes establishing and operating a press department that is responsible for coordinating all PR activities and maintaining contact with journalists, bloggers and other media. It is also important to constantly strive to find new ways to communicate your message more effectively.
12/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The Media & PR Database 2024 offers you a unique platform to optimize your press relations. With our database you can present your company, your brand or your products effectively and successfully. We offer you a comprehensive database with a wealth of information on media, editorial offices, agencies and other relevant players in the PR industry. Thanks to our clear user interface, you can quickly and easily retrieve, edit and save the information you need. Our database also provides you with regular information on current trends and developments in the PR industry. This means you are always up to date and can optimize your press work. With the Media & PR Database 2023, you are ideally equipped for successful and innovative press relations!
11/30/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
To become a press photographer, you'll need to show a combination of photography skills, journalism training, and a decent portfolio. A photography or journalism degree is a good start, but most press photographers are trained through experience in the industry. Attend advanced photography workshops, sign up for photo contests, and shoot in your spare time.
Once you've built up your photography skills and have an extensive portfolio, you can apply to local newspapers and magazines or try to start your own business as a freelance photographer. It's also a good idea to find a networking group for press photographers in your area to see what others in the industry are doing.
11/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Decide for which media your press distribution list should be.
There are different types of media, such as print media, online media, radio, TV and social media. Decide which ones are relevant to you.
2. Define your target audience.
Before you build your press distribution list, you first need to know who you want to target your message to. Define your target audience based on certain criteria, e.g., age, gender, interests, etc.
3. Research media outlets that reach your target audience.
Search for media that reach your target audience. You can easily do this by researching on the Internet or by contacting industry associations.
4. Contact editors and journalists.
After you have found the media that reaches your target audience, contact the editors and journalists directly. Send them an email or call and introduce yourself.
5. Keep your press distribution list up to date.
To ensure that your press distribution list is always current and relevant, you need to update it regularly. Contact new media, learn about new developments and keep your distribution list up to date.