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How publishers and authors get media visibility for their books and new releases

03/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Here are some tips on how publishers and authors can get media visibility for their books and new releases:

Create a list of relevant media: identify relevant media that may be interested in your books or new releases. This includes local and regional newspapers, magazines, radio stations, and television stations.

Write a press release: write a press release that includes key information about your book or new release. Make sure your press release conveys a clear and concise message and is tailored to the interests of your target audience.

Use your contacts: Use your contacts to forward your press release to relevant media outlets. Relationships with journalists and editors can help you get your press release into the right hands.

Offer expert knowledge: Offer your expert knowledge to the media. If your books or new releases are relevant to a particular topic or area, you may be seen as an expert or authority in that field.

Host a book event: host a book event such as a reading, book launch or book signing to attract media attention. Invite local media and promote the event in advance.

Use social media: Use social media to promote your books or new releases and draw attention to your press release. Use hashtags to categorize and share your posts.

Offer review copies: Offer review copies to relevant media outlets, book bloggers and influencers. A positive review can help build interest in your book.

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Press release template - What it must contain

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Press releases are an important tool for disseminating information to the media. A good press release should contain the following elements:

A meaningful headline: The headline should be short and concise and summarize the topic of the press release.

A meaningful lead: The first paragraph should contain the most important information and make the reader curious to read on.

Background information: The body of the press release should present more details and background information about the press release topic.

Quotes: One or more quotes from relevant people can add credibility to the press release and appeal to the reader emotionally.

Contact information: Contact information should be provided at the end of the press release for further information and interview requests.

Indication of publication date: The end of the press release should also indicate the date when the press release may be published.

Dissemination method: You should also indicate how the press release may be disseminated.

A well-structured and understandably written press release can help journalists pick up your story and report on it.

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How do I get my press release into Google News?

03/09/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To appear in Google News with your press release, there are a few things to consider:

Create a high-quality press release with relevant information that is of interest to your target audience. Make sure your release is well-written and well-structured so that it can be easily understood by journalists and readers.

Optimize your press release for search engines by using relevant keywords and phrases that relate to your topic.

Distribute your press release through various online platforms and make sure it is published on your own website.

Register with Google News Publisher Center and follow the instructions to submit your press release. Make sure your release complies with Google News guidelines.

Make sure your press release is published in a recognized and reputable source. Google News prefers sources that are cited and linked to by other media and news outlets.

Note that the appearance of your press release in Google News depends on several factors, such as the timeliness and relevance of the information, the quality and reputation of the source, and other Google News ranking factors.

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Book PR - How authors get their book into the press

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Create a list of relevant media: Identify relevant media that may be interested in your book. This includes local and regional newspapers, magazines, radio stations, and television stations.

Write a press release: write a press release that includes key information about your book. Make sure your press release conveys a clear and concise message and is tailored to the interests of your target audience.

Use your contacts: Use your contacts to forward your press release to relevant media outlets. Relationships with journalists and editors can help you get your press release into the right hands.

Offer expert knowledge: Offer your expert knowledge to the media. If your book is relevant to a particular topic or area, you may be seen as an expert or authority in that field.

Host a book event: host a book event such as a reading, book launch or book signing to attract media attention. Invite local media and promote the event in advance.

Use social media: Use social media to promote your book and draw attention to your press release. Use hashtags to categorize and share your posts.

Give out review copies: Give out review copies to relevant media outlets, book bloggers and influencers. A positive review can help generate interest from readers and, in turn, the media.

Through a targeted and creative PR strategy, authors can draw the attention of the media to themselves and their book and thus increase the chance of appearing in the press.

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Is it worth studying journalism?

03/08/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Whether it's worthwhile to study journalism depends on a number of factors, including your personal interests, goals and circumstances.

If you have a passion for writing and reporting and are able to draw the attention of others to important issues, studying journalism can help you hone your skills and prepare you for a career in journalism. A journalism degree offers you the opportunity to learn about various aspects of journalism, such as research, interviewing, writing techniques, ethical standards, and media law.

A degree in journalism can also help expand your career opportunities, as many media companies prefer a journalism degree as a qualification for entry-level positions. However, there are also many journalists who are successful in the industry without having a formal degree in journalism.

It is also important to note that journalism is a rapidly changing field and the demands placed on journalists can change constantly. Therefore, it is important to acquire a wide range of skills during your studies and to continue learning throughout your career.

In summary, studying journalism can be worthwhile if you have a passion for writing and reporting and want to pursue a career in journalism. However, there are other paths into the industry, and it is important to consider your personal circumstances and goals before choosing to study.

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