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Find journalists and approach them correctly

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
How do I find the contact details of editors and journalists without spending thousands of euros a year on PR software or a journalist database? To find journalists and contact them properly, you should first research which journalists report in your subject area. You can then look up which newspaper or news service they work for and try to contact them. It can be helpful to get the journalists' contact information by referring to social networks such as Twitter or LinkedIn or to press releases. When contacting them, be clear and concise with the information you want to share. If you are proposing a face-to-face meeting, you should write a brief introduction introducing the idea you are passionate about and an explanation of why you think it could make a meaningful story. It's also important to include a contact person who can provide the journalist with more details and quotes.
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How can I contact journalists?

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are several ways to contact journalists. One way is to write to them via social media or send them emails. In addition, you can also try to contact them by phone by calling their editorial offices. It is also possible to send a press release to make journalists aware of your message.
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How Founder & start-ups get into the media

12/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Founders and startups can get into the media by making an effort to be visible in the public eye. They can share their story on social media and build a strong presence. They can also write in trade magazines, podcasts and blogs to present themselves as experts in their field. They can also reach out to media outlets to cover their ideas and businesses. Networking with journalists and bloggers is also helpful.
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Find contact details of journalists easily - our tutorial shows you how

12/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use Google or other search engines to search for journalist:s contact details. Simply type "journalist contact information" in the search bar and click on the search results.

2. Browse trade journals, blogs and forums for journalist:in and look at author profiles. Often these contain profile information such as email addresses, Twitter accounts and other contact information.

3. Use social media to connect with journalist:ins. Twitter, Facebook and LinkedIn are especially helpful for finding contact information.

4. Also look at contact pages on websites of newspapers, magazines, radio stations and television stations. You can often find contact forms, email addresses and phone numbers on these pages.

5. Contact journalists' associations in your area to find out who is responsible for what type of coverage. Many associations also provide a list of contact information for their members.

6. Activate Google Alerts to receive notifications when new content is published about specific journalists. This can help you find out who is responsible for certain topics.

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Press release distribution list - What must it be able to do?

12/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press release distribution list should be able to send press releases to the right media, journalists, bloggers and other public relations players. It should provide a user-friendly interface for list management and news creation. It should also provide a report on delivery, open and click-through rates to assess the effectiveness of the mailing. Some systems offer additional features such as the ability to track press releases, add attachments, provide social sharing links, send notifications of responses, and more.
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