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All editorial addresses at a glance. Send press release now!

07/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, press releases are an important part of corporate communications. They serve as a tool to make relevant news, products or events accessible to a broad public. But how do you effectively reach the right editorial offices and journalists? The answer is: through a well-structured and comprehensive PR database with editorial addresses.

A PR database is a powerful tool for companies, PR agencies and organizations that want to spread their messages in a targeted and audience-oriented way. Here are some of the top reasons why such a database is essential:

Efficient communication: a PR database brings together a wealth of information about editorial offices, journalists and media houses. This allows companies to target their press releases out to those who are most interested. PR staff no longer have to laboriously search for the contact details of each journalist individually, but can focus on creating relevant content.

Time Savings: Time is extremely precious in the world of PR and media. With a well-maintained PR database, PR professionals can quickly and efficiently find the right contacts and send out their press releases at lightning speed. This allows them to focus on other important tasks and avoid the stress of unnecessary research.

Target group-specific addressing: One of the basic rules of PR is: The target group must be addressed correctly. A PR database makes it possible to segment journalists and editors according to areas of interest, industries or geographical regions. This allows press releases to be tailored and adapted to the needs of the recipients.

Actuality and accuracy: A high-quality PR database is constantly updated and verified. This ensures that the information it contains is always up to date and corresponds to actual contact addresses. Journalists occasionally change jobs, and editorial teams change their contact information - an up-to-date database prevents miscommunications.

Expand media contacts: with a PR database, companies have access to an extensive network of media contacts. This enables them to expand their reach and increase their visibility in the media. New relationships can be established with relevant journalists and editors to increase the chances of publication.

Evaluation and analysis: a PR database can also be used to evaluate the effectiveness of press releases. By tracking the response and coverage to their releases, companies can optimize their PR strategy and improve future campaigns.

Conclusion: A well-maintained PR database with editorial addresses is an indispensable tool for successful PR work. It offers efficient and targeted communication, saves time and resources, and enables precise addressing of the target group. With its help, companies can expand their media contacts and increase the effectiveness of their press releases. Investing in a high-quality PR database pays off in the long term and strengthens the company's positioning in the public eye.

So, what are you waiting for? Take advantage of a comprehensive PR database and send your next press release to the right recipients to increase your company's visibility and reach your audience!

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List of media contacts - This will get you into the media

07/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A media contact list can be an important part of your PR strategy and help you get media exposure. Here are some steps you can follow to create a list of relevant media contacts:

Identify the relevant media: Think about which media are relevant to your company or industry. This can be industry publications, local or national newspapers, magazines, TV and radio stations, and online publications.

Research Journalists: Research journalists writing about your industry, products or services. Check out their recent articles and the topics they cover. This will help you find out which journalists are best suited for your story.

Gather Contact Details: Gather journalists' contact details, including their email address and phone number. You can find this information from their articles, their website, or from other sources like LinkedIn or Twitter.

Add details: Add more information about your contacts, such as their position, their publication, or the area they are writing about.

Maintain your list: Maintain your list regularly by adding new contacts and removing contacts that are outdated or no longer relevant.

Use a press distribution service: Some companies also use a press distribution service that offers a comprehensive list of media contacts and email templates to send out press releases and other PR content.

By creating and maintaining a list of relevant media contacts, you can ensure you're getting your message across to the right people and increase your chances of being featured in the media. However, it is important to ensure that you always provide personalized and relevant information to capture journalists' interest and attention.

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How do you plan a press conference? What should be considered?

07/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Planning a press conference requires careful preparation and attention to several important aspects. Here are some steps and points you should consider when planning a press conference:

Determine the objective: First, clarify the main objective of the press conference. For example, do you want to introduce a new product or service, share important information, make an announcement, or issue a statement on a hot topic? The objective will determine the entire course and content of the press conference.

Choose a time and place: Choose a time that is convenient for journalists and media representatives. Also consider the venue.Make sure the venue has enough space for participants and has the necessary technical equipment, such as microphones, speakers and projection capabilities.A good internet connection for live streaming or social media activities may also be important.

Create a guest list: Consider which people should be present at the press conference. This could include CEOs, experts, spokespeople or other relevant people representing the company or organization. Make sure all relevant stakeholders are informed and invited.

Send invitations: Send formal invitations to the selected journalists and media representatives. Make sure the invitations are clear and concise, stating the purpose, date, time and venue of the press conference. Ask recipients to confirm their attendance to better plan for the number of guests expected.

Prepare press releases for the press conference.

Prepare press releases: Write a press release that includes the main points and relevant information of the press conference. Make sure the press release is clear and understandable and provided to journalists before the conference begins. You can also provide relevant background information, photos or graphics to support the coverage.

Prepare speakers and presentations:Identify the speakers who will appear at the press conference and prepare their speeches or statements. If necessary, create presentations, slides, or other visual aids to illustrate the information. Coordinate with speakers to ensure their contributions are aligned with the overall theme and time limits are met.

Provide media materials: Make sure you have sufficient copies of the press release, presentations and other relevant materials available for attendees.You can also provide electronic versions on USB flash drives or via an online link.Remember that an appropriate number of microphones should be available for questions and answers.

Set up the stage and background:Ensure that the stage or podium is professionally designed and appropriately represents the brand or company.A matching backdrop or banner can help reinforce the brand identity and be visually appealing.

Security and flow planning: consider the security aspects and create a plan for the press conference flow. Review admission control, reception area, and security measures for VIP guests or high-profile personalities.Plan the timing of the event, including speeches, presentations, and Q&A sessions.

Media contacts and follow-up: Maintain contacts with media representatives and journalists who attended the press conference. Offer them further material, interviews or background information if needed.Thank attendees for their presence and respond to any follow-up questions or inquiries that may come in after the event.

These steps serve as general guidelines for planning a press conference. Depending on the specific context and objectives, there may be other aspects to consider.Good planning and organization will ensure that your press conference is effective and receives the desired attention from the media.

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How to build a press distribution list

07/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press distribution list is a list of contacts that you can use to distribute press releases. The following steps can help you build an effective press mailing list:

Identify your target audience: Before creating a press mailing list, you need to know who your target audience is. Think about what type of media your target audience reads to ensure you have the right contacts on your press mailing list.

Research relevant media: Research the media that your target audience reads. You can search for publications that have covered similar topics in the past, or for industry publications that are active in your field.

Collect contact details: Once you have identified relevant media, you need to collect the contact details of the journalists, editors and other important contacts. Check media websites to find contact information, or search LinkedIn for journalists and other relevant contacts.

Make a list: Make a list with the contact details of the relevant media and contacts. The list should include each contact's name, position, and contact information.

Maintain your list: It's important to keep your press mailing list up to date by regularly checking for changes in contacts. Remove outdated contacts and add new ones.

Personalize your outreach: When you're ready to send out your press releases, make sure to personalize your outreach. Use journalists' names in your emails and be aware of why you think your message is relevant to them and their audience.

A well-maintained press mailing list can be a valuable tool for your PR campaign. By following these steps, you can ensure your press releases are sent to the right contacts and your campaign will be successful.

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What is a press statement?

07/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press statement is a written statement or opinion issued by an individual, organization, company or government agency to communicate its position on a particular issue or event to the public. It is a targeted communication strategy to share information, opinions, or announcements with the media in order to reach a broader audience.

Press statements are often issued by government officials, political parties, corporate executives, experts, celebrities or non-profit organizations. They can be released on a variety of occasions, such as major political developments, corporate announcements, scandals, product releases, crises, or other significant events.

A press statement is a public service announcement.

A press statement is used to communicate an official position or stance on a particular issue. It can be used to provide information, clarify misunderstandings, debunk rumors, clarify one's point of view, or build public trust. As a rule, press statements are carefully formulated and reviewed for impact before they are published.

A well-crafted press statement usually contains clear and concise statements about the topic at hand. It may include facts, data, statistics, personal experiences or expert opinions to support the statements. It also often announces future steps, planned actions or changes to maintain media and public interest.

Press statements are usually sent to journalists and media representatives or posted on the organization's official website. The media then have the option of quoting the statement, quoting from it, or using it as the basis for articles, news reports, or interviews.

It is important to note that press statements can be part of a comprehensive communications strategy that includes in-person interviews, press conferences, social media posts or other forms of communication. By releasing a press statement, organizations and individuals can target their messages and actively share their perspective on a particular issue with the public.

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