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How do you become a press photographer at the german press agency (dpa)?

09/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To become a press photographer at Deutsche Presse-Agentur (dpa), you usually need to take a number of steps to increase your chances. Here are some basic steps that can help you:

Education and experience in photography:First of all, you should have a solid education in photography. A degree in photography or training at a photography school can be beneficial. You should continuously develop your skills and knowledge in photography by regularly taking photographs and improving your photos.

Build a portfolio: put together an impressive portfolio of your best work. This portfolio should showcase your ability to shoot relevant and interesting images that are suitable for journalism and reporting.

Internships and Experience: It is important to gain practical experience in the media industry and photojournalism. You can intern at regional newspapers, magazines, or online news portals, or work as a freelance photographer to gain hands-on experience and build your network.

Journalistic skills: As a press photographer, you should also develop journalistic skills. This means learning to tell stories visually and understanding the significance of the events you photograph. A background in journalism or journalism training can help you do this.

Make contacts: It's important to build contacts in the industry, especially with dpa staff. Attend industry events to meet other journalists and photographers and to network.

Apply to dpa: If you have gained enough experience and your portfolio is impressive, you can apply directly to dpa. The dpa has a careers page on its website where job openings are posted. Check this page regularly and apply for posted positions that match your skills and experience.

Flexibility and Commitment: The workday as a press photographer can often be unpredictable and hectic. Be prepared to work flexibly and be committed to important events or current issues.

It is important to emphasize that competition in this field can be high. It takes a lot of dedication, hard work, and a willingness to continually improve to be successful as a press photographer at dpa or other reputable media companies.

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Distribute press releases & news up-to-date, effectively and with high reach

09/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, the effective dissemination of press releases and breaking news is critical to achieving the desired reach and attention. Companies, organisations and individuals are looking for innovative ways to get their messages out to a wide audience. Below, you will learn how to distribute press releases and news with high reach.

The importance of press releases and news distribution

Press releases are a valuable tool to share relevant information about companies, products, events or developments. They make it possible to attract the attention of the media, potential customers and stakeholders. However, even the best press releases only reach their full potential if they are disseminated effectively.

Key strategies for the dissemination of press releases and news

Use online press portals: There are numerous online press portals where you can publish your press releases. These platforms often have a wide readership and are an easy way to get your news out.

Social media: The power of social media should not be underestimated. Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

In today's digital era, the effective dissemination of press releases and breaking news is critical to achieving the desired reach and attention. Companies, organisations and individuals are looking for innovative ways to get their messages out to a wide audience. Below, you will learn how to distribute press releases and news with high reach.

The importance of press releases and news distribution

Press releases are a valuable tool to share relevant information about companies, products, events or developments. They make it possible to attract the attention of the media, potential customers and stakeholders. However, even the best press releases only reach their full potential if they are disseminated effectively.

Key strategies for the dissemination of press releases and news

Use online press portals: There are numerous online press portals where you can publish your press releases. These platforms often have a wide readership and are an easy way to get your news out.

Social media: The power of social media should not be underestimated. Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Share your press releases on platforms such as Twitter, Facebook, LinkedIn and Instagram to get your message out to a global audience.

Use email distribution lists: Create a list of contacts, including journalists, bloggers and stakeholders, and send them your press releases directly. Make sure your emails are concise, informative and engaging.

Search Engine Optimisation (SEO): Use relevant keywords and phrases in your press releases to ensure they are highly visible in search results. This increases the likelihood that your news will be found by prospects.

Include multimedia: Add images, videos or infographics to your press releases to increase interest. Multimedia content is shared more often and gets more attention.

Services for maximum reach

There are also services and platforms that specialise in press release distribution. These companies can distribute your news to a wide range of media, news agencies and online platforms to maximise the reach of your press releases. They often offer customised packages that take into account your goals and budget.

The importance of timing and timeliness

In addition to choosing the right distribution channels, it is crucial to carefully plan the timing of your press releases. Up-to-date news often has a higher news value and is more likely to be picked up. Make sure your releases are published on time to stay relevant.

Conclusion

Disseminating press releases and breaking news with high reach requires a strategic approach and the use of multiple channels. In today's digital world, there are many ways to get your messages out to a wide audience. By using the strategies and services mentioned above and always keeping an eye on timeliness, you can ensure that your news gets the maximum attention.

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What is the best way to approach editors and journalists?

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It is important that you aim to make professional contact with editors and journalists. Before making contact, thoroughly research the editors or journalists and make sure your topic fits their areas of interest. Write a short, concise email that gets to the heart of your idea, with a brief summary and a link to more information or a reference. Be honest, authentic and professional, and make sure you're addressing the right person. When you receive a response, be open to questions and suggestions and be willing to adapt your idea.
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Effective press & media relations - from hidden champion to well-known brand

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The path to greater visibility and recognition

Effective press and media relations is an important investment for any company to make its brand known and increase customer recognition. But how do you go from being a "hidden champion" to a well-known brand?

The first step is to develop a clear and appealing corporate brand. A strong brand will enable you to stand out from competitors. This includes defining a memorable brand, developing a brand image, brand strategy and brand identity.

After your company has established a strong brand, it's time to begin press and media relations. It's important to define a clear goal, such as more brand awareness, more customers or more sales. To achieve this goal, you need to have a good understanding of who your target audience is and how best to address them.

Good press and media relations requires an effective communications plan that will help you access known channels. This includes issuing press releases, attending events and trade shows, reaching out to journalists and bloggers, setting up a social media account, and participating in industry forums and webinars.

To achieve the greatest possible success, you should also invest in search engine optimization (SEO). This will help you appear on the front pages of search engines when your target audience searches for your business.

Finally, you should also consider your approach to negative reviews. It is important to respond to negative comments in order to maintain a positive image of your business.

By following the above steps, you can transform your company from a "hidden champion" to a well-known brand and increase your customers' recognition.

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Where can I get a press card in Switzerland?

09/12/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In Switzerland, journalists can usually obtain a press card from a variety of sources. Here are some of the main sources where you can apply for a press card:

Swiss Federation of Journalists (SJV): The Swiss Federation of Journalists is one of the main places for journalists to apply for a press card in Switzerland. As a rule, you must be a member of the SJV to use this service. The SJV offers members assistance with the application process and issues the press card.

Your employer or media organization: If you work for an established media organization in Switzerland, you can also contact your employer directly, as many media organizations handle the issuance of press cards for their employees.

Swiss Press Council: The Swiss Press Council is an independent self-regulatory organization for the press in Switzerland. They advocate for journalistic ethics and standards and issue a press card for members.

Association of Foreign Correspondents in Switzerland (ACOS): The ACOS is an association of foreign correspondents and journalists in Switzerland. It offers assistance in applying for press cards for foreign media representatives.

The exact requirements and conditions for issuing a press card can vary from organization to organization. In most cases, you must be able to prove that you are a journalist, for example by providing samples of your work or other documents. Membership in a journalist association such as the SJV can make the process easier, as these organizations often provide the necessary proof and support. It is advisable to contact the respective body to which you wish to apply for the press card directly for detailed information and instructions on how to apply.

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