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Customer acquisition - How to get more orders and customers

12/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build an attractive online offer

The Internet is one of the most important sources for customer acquisition. Creating an attractive online offer that attracts customers is an effective way to attract new customers. This includes a professional website, an appealing logo and a well-designed profile on social media. You should also make sure that your offer works well on all popular mobile devices.

2. Publish high-quality content

Content marketing is an essential part of customer acquisition. By regularly publishing high-quality content in the form of blogs, videos, podcasts and more, you can attract prospects and promote your brand.

3. Build an email list

Email marketing is one of the best ways to acquire customers. By asking prospects to sign up for your newsletter or other email lists, you can build a list of prospects that you can then reach with your content and offers.

4. Use social media platforms

Social media platforms offer a wide reach and a unique way to reach potential customers. Create profile pages on social networks such as Facebook, Twitter, Instagram, LinkedIn and Pinterest and post content

regularly to attract more potential customers.

5. Invest in search engine advertising

SearchAdvertisements are another effective way to acquire potential customers. Search engine advertising allows you to target your ads to specific audiences, so you can target your ads to prospects.

6. Hold networking meetings

Networking meetings are a great way to make contacts to expand your network and grow your customer base. By holding regular meetings, you can connect with potential clients and promote your business.

7. Build a referral program.

Customer referrals are one of the best ways to acquire new customers. A referral program is a great way to reward customers for recommending your business to friends and family.

8. Use online forums

Online forums are another effective way to acquire new customers. By positioning yourself as an expert in certain areas, you can attract potential customers and promote your business.

9. Build an affiliate program

Affiliate programs offer a great way to reach more customers. By engaging affiliates, you can increase your reach and market your offerings to new audiences.

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More inquiries - How to become a lead magnet and get more deals & sales

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Lead magnets are an important tool for driving more inquiries and more closings. A lead magnet is a type of incentive offered to prospects to help them enter your sales process. It can be offered in the form of a report, an e-book, a checklist, a webinar, a free product, or some other value.

To get more inquiries, you need to promote your lead magnet in a number of ways. These include creating a landing page, posting on social media platforms, developing an autoresponder email flow, creating content that promotes your lead magnet, and developing paid ads.

Once you get visitors to your landing page, you need to engage them with a simple but effective message that motivates them to get your lead magnet. To do this, you need to do the following: explain why your lead magnet is valuable and how it can help customers. Make it clear that it's free, but still provides real value. Finally, use a clear call-to-action, such as "Click now to get access."

Once you've gotten visitors to receive your lead magnet, you need to engage them in a sales process. To do this, you can ask them to navigate your website, receive a follow-up email, attend a webinar, or take some other action.

Lead magnets are an important tool for driving more inquiries and more closings. If you use them correctly, you can attract more customers and increase your sales.

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Viral marketing and the network effect - What sheep have to do with it

12/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Viral marketing is a strategy designed to spread like wildfire. It refers to the spread of information through social networks, passing the information from person to person. The network effect occurs when someone recommends a product or service through word of mouth, so there is an exponential increase in awareness and popularity. Sheep are related to viral marketing and the network effect because they exemplify a natural network effect. When one sheep leaves the area, the other sheep will follow it because they have become familiar with the behavior of the first sheep. When the network effect is applied, it can have a powerful effect as customers are encouraged to recommend a product or service to others. This allows you to reach a large number of people that you would otherwise not be able to reach.
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What online business coaches and fake gurus don't tell you

11/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. There is no "easy" secret to build a successful online business.

2. There are no "fast" ways to make money.

3. You can't make millions without working hard and pursuing your goals.

4. There is no magic formula to help you succeed.

5. It takes time to succeed and you have to learn how to build your business.

6. There are many possible ways, but you need to build your own business by following your goals and implementing your ideas.

7. You need patience and discipline to build and grow your online business.

8. You can't expect to get rich overnight by building an online business.

9. There are no guarantees that you will succeed, but you can increase the chances by working hard and learning how to build a successful business.

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Why you shouldn't start your own agency in 2024 (and what you can do instead)

10/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is always a risk to start your own agency. It is not only a financial investment, but also an investment in time and energy. If you don't have the necessary experience and skills, or if your budget is limited, it might be difficult to start a successful agency.

Instead, you might consider purchasing a franchise or taking over an existing agency. Both options have their advantages and disadvantages. A franchise can give you a proven business model and a strong brand, but it may also require a large investment. If you take over an existing agency, you already get a client base and some experience, but it can also be difficult to align the agency with your vision.

However, if you want to start your own agency, there are some steps you can take to increase your chances of success. First, you should learn about the business and create a good strategy. Then, you should familiarize yourself with the relevant laws and regulations. You should also familiarize yourself with marketing and advertising so that you can effectively promote your business and attract customers. Finally, you should network and exchange ideas with other entrepreneurs to benefit from their experiences.

Whether you start your own agency or take over an existing one, you will need to invest a lot of time, energy and commitment to succeed. Therefore, you should think carefully about whether starting your own agency is really right for you.

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