News / Blog: #increase

The German Media Market 2023 - An Overview

The German media market will continue to change in the coming years, setting new trends that will change the way people consume media. These developments will have an impact on the media industry and its competition.

1. Mobile media:

The mobile Internet is increasingly becoming the preferred platform for media consumption and production. A wide range of applications available on mobile devices enables users to consume media content anytime and anywhere. This development will have an impact on the German media market, as demand for mobile applications will increase while traditional media forms will lose importance.

2. Social media:

Social media platforms will continue to be an important part of the German media market. Social media campaigns and marketing will continue to play an important role in content marketing and can be an effective strategy to reach new customers. Advertisers will also increasingly use social media platforms to promote their products and services.

3. Video-on-demand:

Video-on-demand (VoD) is increasingly becoming an important platform for media consumption. Technological advances mean users can now stream video content on demand. VoD platforms such as Netflix and Amazon Prime Video offer a wide range of content available to users.

4. Data-driven media:

Data-driven media will play an increasingly important role in the media consumption scenario. With the increasing amounts of data available today, media companies will be able to personalize their media content and offer it tailored to users' needs. This will change the way people consume media.

5. Immersive storytelling:

The development of virtual reality (VR) and augmented reality (AR) will take media consumption in a new direction. Immersive storytelling experiences based on VR and AR will allow users to immerse themselves in and connect more deeply with media content. These technologies will change the way people consume media and create new opportunities for media companies.

How do you initiate business?

Business is initiated through negotiation and compromise. It is important that both parties know the processes, goals and conditions of the deal. One should also build a good relationship with the other party, increase trust and maintain good communication. It is also helpful to have an understanding of each other's needs in order to build a good business relationship.

Generate leads 2022 - How it works

There are various sources and strategies for generating leads (both as a B2B and as a provider in the end customer business). Basically, a distinction can be made between unpaid (so-called organic) and paid sources of leads, e.g. in the form of Google Ads.

The situation for most companies and providers in the B2B sector is as follows: There is strong competition/stiff competition in the respective niche, high click prices, escalating marketing budgets as well as ad campaigns that do not work. The downward spiral of ever increasing costs with ever poorer conversion rates is supposed to be stopped with a further increase in the marketing budget - which often enough fails.

But what is the alternative to expensive online marketing?

With the help of so-called content marketing, you provide potential prospects and customers with free knowledge with added value and thus create trust. The goal is that the customers in spé deal longer with your offer and do not leave your website after a few seconds, but click through your website. The more articles, i.e. content, you provide on your website, the more this testifies to competence in your respective field and will increase the likelihood of a purchase.

In the best case, you manage to get interested parties to sign up for your newsletter, for example, to be informed about future discount promotions, make an inquiry via contact form or phone. It is important to obtain their consent to be contacted in order to be able to contact them in the future in the so-called follow-up process and to convert them into customers in the long term. After all, the majority of B2B customers only buy after the second, third or fourth contact. Here, it is also important to understand the so-called sales cycle in the business-to-business business.

If you have managed to direct interested parties to your site through thematically relevant articles or blogpots, the first hurdle has been cleared. Therefore, think about how you can maximize the number of visitors who come to your site for free (so-called organic traffic). These can be, for example, articles with titles that consist of specific questions as potential customers enter them in Google or other search engines, articles about current news in your industry or niche, product news or reviews.

Contemporary press relations with new PR software - Send press release

Press releases are an essential part of successful public relations. With the new PR software, companies can now conduct up-to-date press relations and send press releases quickly and efficiently.

By using the new PR software, companies can create and send press releases quickly and easily. The software has features that greatly simplify the process of creating and distributing a press release by automating it. It is possible to save media contacts to facilitate sending press releases to selected media. It is also possible to create and send a series of press releases to increase the visibility of the company in a specific area.

The new PR software also features a user-friendly dashboard that allows users to easily access all key features and tools. In addition, users can create press releases in various formats and publish them to different media channels.

The new PR software enables companies to manage and send their press releases more efficiently. It provides the ability to quickly and easily create, publish and distribute press releases. Companies can also save media contacts to facilitate access to specific media channels. With the dashboard, users can access all key features and tools and manage their press releases in the best possible way.

How high energy costs will ruin hosters and B2B companies

Energy costs will burden both hosters and B2B companies. First of all, hosters will have to pay more money for the energy they need to run their servers. If the costs become too high, they may increase the prices for their services, which in turn could hit B2B companies as they have to pay for the services. In addition, high energy costs can lead to hosters having to shut down their servers to cut costs, which can lead to a drop in the quality of services that B2B companies provide to their customers. In addition, high energy costs can also result in hosters having to operate their servers in locations where energy costs are lower, which in turn can result in a loss of quality for the B2B companies that depend on these hosting services. Finally, high energy costs can lead to hosters and B2B companies operating in energy-intensive industries becoming less profitable as they have to spend more on their energy.