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News / Blog: #increase

What is sales marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales marketing is the strategy used to attract and build customers. It includes all the activities a company undertakes to market its products or services, including advertising, sales promotion, pricing, sales negotiations, distribution management, and customer service. The goal of sales marketing is to increase the company's sales and profits.
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Back to the roots - How to achieve more in the long term with these dead-end customer acquisition strategies

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Customer loyalty: Make your customers an offer they can't refuse. Give them bonuses and discounts if they buy from you repeatedly. This strengthens your customer loyalty and helps to gain satisfied customers.

2. Network: Use your network to attract new customers. Reach out to your customers, partners, suppliers and colleagues to tell your story.

3. Cross-selling: give your customers the chance to buy more products or services from you. Offer similar or complementary products and increase your sales.

4. New customer acquisition: use different methods to acquire new customers. For example, use advertising, online advertising, social media or direct marketing.

5. Events: Host events and functions to attract more customers. This can be a conference, a seminar or a trade show.

6. Content marketing: create interesting and quality content to attract more customers. Use different platforms to draw more attention to your business.

7. Customer testimonials: Encourage your customers to recommend your business. This is an effective tool to attract new customers.

8. Customer service: provide excellent customer service. This creates a positive image of your company and helps you attract more customers.

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More applicants and skilled workers through media presence

12/02/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

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If you order by the end of the year, you will receive database access starting at just €274, including 12 months of updates.

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How can I increase sales?

11/24/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Focus on customer service: Exceeding customer expectations with excellent customer service is an effective way to increase sales.

2. Offer discounts and promotions: Offering discounts and promotions is a great way to attract new customers and encourage repeat purchases.

3. Utilize digital marketing: Leverage digital marketing tools like SEO, social media, and email marketing to reach a larger audience and drive more sales.

4. Increase product visibility: Make sure your products are visible and easy to find. Utilize online marketplaces, social media, and other channels to increase product visibility and reach more potential customers.

5. Personalize your messaging: Personalize your messaging and tailor it to each customer’s needs to increase sales.

6. Optimize your website: Make sure your website is optimized for speed, search engine optimization, and usability.

7. Improve your product: Continuously improve your product or service offering to stay ahead of the competition and increase sales.

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Why overpriced online courses are not a good idea - A model calculation

11/23/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online courses can have many benefits, but it is important to understand why overpriced courses are not a good idea. There are several reasons why overpriced courses will not be successful.

First, overpriced courses are unlikely to attract many participants. If a course costs more than the value it provides, most people will not be willing to spend their money to attend. They will prefer to choose another, less expensive offering.

Second, overpriced courses are not likely to get many good reviews. If participants don't think they've spent their money well, they'll be less likely to give positive feedback. This means that your course may not be able to compete with other courses that offer better value for money.

Third, the number of participants who successfully complete the course is unlikely to increase if you raise the price. If participants think the course is too expensive, they are unlikely to expend as much energy and time to complete the course. Therefore, fewer participants will complete the course, resulting in fewer satisfied customers and poorer retention.

Finally, an overpriced course is unlikely to attract returning customers. If participants think they paid too much the first time, they will be unwilling to spend money again on a similar course.

All of these factors lead to poor value for money for overpriced online courses. It's important that you offer a course that provides fair value for money so that you can attract more participants, get better reviews, and increase the number of successful graduates.

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