12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Database marketing is a form of direct marketing in which companies use customer data to create and execute targeted marketing campaigns. It can be used to reward existing customers, attract new customers, or increase sales. Database marketing focuses on gathering information about individual customers and using that data to create targeted and personalized offers. It can also be used to create segmented marketing campaigns that are specifically tailored to the needs of different target groups.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Crossmarketing is a form of advertising in which different companies cooperate with each other to promote their respective product or service. Crossmarketing enables companies to strengthen their respective brands and increase their reach. Examples of crossmarketing are the partnership between McDonald's and Coca-Cola or the partnership between Sony and Microsoft.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
CRM marketing is the use of customer relationship management (CRM) technologies to identify, segment, and delight customers in a data-driven manner. CRM marketing enables companies to create personalized, relevant, and consistent customer experiences that improve the customer experience and drive customer loyalty. These technologies help companies understand and personalize customer communications, increase ROI, and drive revenue.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing strategy is a plan that determines how a company will market its products or services. A marketing strategy looks at target markets, product features, pricing, promotional activities, distribution channels, and customer service. It is a complex process that relates to all aspects of marketing from a brand. The goal of a marketing strategy is to identify target markets, identify and market the right products, and reach customers to increase sales.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Search engine marketing (also referred to as search engine advertising or SEM) is a form of Internet advertising that focuses on increasing a website's visibility in organic or paid search engine results. The main tools of search engine marketing include search engine optimization (SEO), paid search advertising (also referred to as pay-per-click marketing or PPC), and other techniques that can be used to increase a website's visibility and generate web traffic.