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Increase visibility in your own niche - What measures help

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a brand that is unique and memorable. Make sure your brand is unique and has a connecting meaning to your target audience.

2. Post quality content that interests your target audience. Post regularly on your social media channels to reach and engage your audience.

3. Build a network. Network with others in your niche and connect with potential customers.

4. Use influencer marketing. Seek out influencers who are relevant in your niche and work with them to increase your visibility.

5. Improve your search engine optimization (SEO). Make sure your content is easily discoverable in search engines.

6. Use paid advertising. Invest in paid advertising to spread your brand and gain more visibility.

7. Provide excellent customer service. Make sure you provide excellent customer service so that your customers remember you.

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Achieve more sales with fewer customers - How you can push through higher prices

01/17/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your value: before you try to impose higher prices, you need to be clear about what you offer and how you add value to your customers. Think about what you offer that others can't and why customers should choose your service or product.

2. Offer high-value services: If you want to push through a higher price, you need to make sure you are offering high quality services. Make sure you deliver the best quality possible and that your customers get real value for their money.

3. Offer customer service: Good customer service is crucial for many customers. Make sure you deliver quick responses to inquiries and complaints and provide a positive experience for your customers.

4. Build a strong brand: A strong brand will help you push through higher prices. Invest in creating a unique brand that your customers will recognize and trust.

5. Be creative: Think about how you can provide your customers with a value-added experience that not only increases your sales, but also provides real value to them. Be creative and think of new ways to help your customers.

6. Create a pricing strategy: define your pricing strategy and make it clear how you will determine your price and why that price is appropriate. If you can explain to your customers why your product or service is worth a higher price, you will be able to push through higher prices more easily.

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Building a media-effective distribution list - How to increase your media visibility & reach

01/17/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target groups: Identify the groups of people you want to target and determine how best to reach them.

2. Develop a media profile: create a profile of your company that will form the basis of your media campaign.

3. Create a media list: identify the media channels that are most relevant to your target audience and create a list of media outlets where you want to spread your message.

4. Design your media campaign: develop a strategy to deliver your message to your target audience using different media channels.

5. Create content: Create content that appeals to your target audience and connects them with your business. This can be videos, blog posts, infographics, photos, etc.

6. Disseminate your content: Disseminate your content through your chosen media channels and use social media to increase your reach.

7. Measure and analyze: measure and analyze your campaign to check performance and see where there is room for improvement.

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With guest posts and professional articles to more sales and awareness - This is what counts

01/16/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Guest posts and professional articles are an important part of a successful online marketing strategy. They help you generate more sales, increase your visibility, and enhance your authority and reputation.

Guest posts and technical articles can reach your target audience by providing interesting and high-quality content. This content can be in the form of tutorials, blog posts, videos, etc. They can also be posted on other websites or social media to generate more traffic.

Of course, writing guest posts and professional articles requires a lot of work and time. Therefore, you need to make sure that you focus on topics that are relevant and interesting to your target audience. If you find the right niche, you can increase your chances of success.

In addition, you should make sure that your content is consistent and of high quality. This will help you grab the attention of your target audience and make them want to learn more about your company and products.

To get the most out of your guest posts and expert articles, you should also make sure that you publish your content on as many websites and social media channels as possible to get more reach.

Guest posts and professional articles are a very effective way to get more sales and exposure. If you use them correctly, you can give your business a distinct advantage.

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The best press release is useless if it is not disseminated

01/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The best press release is useless if it is not distributed. Therefore, it is important that you send it to a wide audience. To do this, you can send the press release to daily newspapers, online media, news agencies, and radio and television stations. You can also create a press kit that includes the press release and other information about your company, service or product. You can send this folder to journalists and bloggers to attract attention. To increase the visibility of your press release, you can also publish it on your website, social networks and other press services.
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