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How to contact press agencies?

08/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To get in touch with press agencies, there are several ways that can vary depending on your goals and needs. Here are some steps you can follow:

Research: identify potential press agencies that fit your topic, industry or geographic area. Search for agencies that have worked with similar companies or topics to ensure they have the appropriate expertise.

Search contact information: Visit the websites of the agencies you select to find their contact information. Most agencies have a "Contact Us" or "About Us" page on their website where you will find the appropriate information.

Contact by phone: If you have the agency's phone number, you can call directly to express your interest in working with them or getting press coverage. Make sure to briefly introduce yourself and explain the reason for your call.

Email contact: The most common method of contacting press agencies is by email. Write a concise and well-worded email introducing yourself, explaining your company or project, and describing your request. Make sure your email is personal and engaging. Avoid mass emails.

Social media: many press agencies are also active on social media platforms. You can try reaching out to them through their social media channels or send them a direct message.

Press Release: If you have an important event, product release or news that you want to spread, you can write a press release and send it to different press agencies. Make sure the press release is well-structured and interesting.

Network: Attend industry events, conferences or networking events where representatives from press agencies might be present. Use these opportunities to make personal contacts.

Subscribe to press distribution lists: Some press agencies offer the option to sign up for their press distribution list. This will automatically send you press releases and information on current topics that may be relevant to your business.

It is important that you always behave in a polite and professional manner. Working with press agencies can be very important for your company's public relations and media presence, so respectful interaction is essential.

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How to recognize fake stores & online shops on the Internet

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's digital era, online shopping and e-commerce have undoubtedly revolutionized our consumer behavior. But with the rise of online commerce, fraudulent activities such as fake stores have also become a serious threat to consumers. These enticing but fraudulent websites lure unsuspecting shoppers with supposed bargains and high-value products that are often never delivered. So how can consumers distinguish between genuine online stores and scams? Here are some important tips for spotting fake stores online and protecting yourself from fraud.

1. Check the URL and website details

The first step to identify a fake store is to carefully check the website address (URL). Scammers often use similar-sounding URLs to mimic real online stores. Look for typos, unusual subdomains or extra words in the URL. A secure website should also have a "https://" instead of "http://" to ensure data encryption.

2. Research the online store

Conduct a thorough online research to find out if the online store is reputable. Look for reviews, customer ratings and experiences of other buyers. Authentic stores usually have an online presence on social media and platforms like Google My Business. If any trace of a store outside its own website is missing, beware.

3. Watch out for unusual payment methods

Fake stores tend to offer unusual or questionable payment methods. Be skeptical if only bank transfers, cash shipments or prepaid cards are accepted. Reputable online stores offer a wide range of secure payment options, including credit cards, PayPal and other established service providers.

4. Too good to be true? Be skeptical!

Offers that are too good to be true are often just that. When an online store offers extremely low prices for products that are normally much more expensive, alarm bells should ring. Scammers use this tactic to grab buyers' attention and lure them into the trap.

5. Check the imprint and contact information

Every reputable online store should have an imprint with clear contact information. If this information is missing or the contact information is vague and incomplete, it indicates a possible fake store. Verify the information provided by doing a quick online search for the company or people responsible.

6. Trust your instincts

In the end, your gut instinct is often a good indicator. If something about an online store strikes you as odd, or if you have an uneasy feeling, it's probably better to back off and shop elsewhere.

The rapid increase in fake stores requires consumers to be highly vigilant. By following these tips and being discerning about their online purchases, they can protect themselves from fraudulent activity and ensure that they spend their hard-earned money with trustworthy merchants.

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How to become an SAP consultant?

08/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are usually certain steps required to become an SAP consultant. Here is a general guide on how to become an SAP consultant:

Education and Qualifications: A college degree in a relevant field such as computer science, business administration, engineering or another relevant field is often an advantage. However, there are also entry-level positions for those without a college degree who have relevant work experience and subject matter expertise.

Make sure you have the right qualifications.

Understand SAP: Thorough knowledge of the SAP system is critical. You should understand how different SAP modules work and how they can be used in businesses. This knowledge can be gained through training, certifications and hands-on experience.

SAP Certification: although certification is not essential, it can boost your credibility and expertise as an SAP consultant. There are several SAP certification paths, depending on the modules and role you are seeking. These certifications can be obtained from SAP SE or authorized training providers.

Work experience: Practical experience is crucial to becoming a successful SAP consultant. This can be achieved through internships, part-time jobs or entry-level positions in IT or consulting. It is important to gain hands-on experience implementing, configuring, and maintaining SAP systems.

Specialization: SAP is a comprehensive system with many modules covering different business areas. You can specialize in one or more modules that fit your expertise and interests. Popular modules include SAP FI/CO (Finance and Controlling), SAP SD (Sales and Distribution Processing), SAP MM (Materials Management), and many others.

Soft Skills:As an SAP consultant, you need to have not only technical skills, but also good communication skills, problem-solving skills, and the ability to work with customers. You will often work with various stakeholders to understand their requirements and provide SAP solutions.

Build Network: Networking is important to establish yourself in the SAP community. This can be achieved by attending conferences, training, professional groups, and online forums. A strong professional network can help you find a job and advance your career.

Application and career: You can apply to IT consulting firms, companies with internal IT departments, or SAP itself. Possibly start as a junior consultant and work your way up to more challenging positions through hands-on experience and continuing education.

Remember that the path to becoming an SAP consultant can vary depending on your personal circumstances. It requires commitment, ongoing education, and a willingness to learn about evolving technologies and business needs.

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People brands: How to position yourself as a brand

08/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

In today's world, it's more important than ever to position yourself as a brand. Especially for people who are in the public eye, such as artists, influencers or entrepreneurs, it is of great importance to build a strong personal brand. Here are some reasons why person brands are so important:

Differentiate yourself from competitors

A strong person brand helps you stand out from your competitors. There are many people who have similar talents or skills as you. When you build a strong person brand, you can ensure that you stand out from the competition and attract potential customers or fans to you.

Build trust

A strong persona brand can help build trust with your customers or fans. By positioning yourself as a brand, you can clearly communicate your values and beliefs, which will help you connect with your target audience. People buy from people they like and trust.

Add value

A strong personal brand can help increase your value. When you're known as a brand, you increase your chances of being noticed by the public, which can lead to more customers or fans. A strong personal brand can also help you charge higher prices for your services or products.

Career opportunities

A strong person brand can also help you create or expand career opportunities. When you are known as a brand, you increase your chances of being discovered and approached by companies or other influencers. A strong person brand can also help you be seen as an expert in your field.

How do I build a strong personal brand?

Building a strong person brand takes time, patience and hard work. Here are some steps you can take to build your person brand:

Define your goals and values: Think about what goals you want to achieve and what values are important to you. This information should be clearly communicated in your brand.

Create an engaging online presence: A strong online presence is essential to be perceived as a brand. Create a website or blog and use social media to spread your message.

Be authentic: A strong personal brand is based on authenticity. Be honest and open with your customers or fans and stick to your values and beliefs.

Build a community: A strong persona brand requires a loyal fan base. Use social media and other platforms to build a community and connect with your customers or fans.

Provide value: A strong personal brand provides value to its customers or fans. Think about how you can add value to your target audience through your services, products or content. Conclusion

A strong person brand can be of great importance to many people, especially those who are in the public eye. A well-built persona brand can help you stand out from the competition, build trust with customers or fans, and increase value. If you want to build a strong persona brand, you should define your goals and values, create an engaging online presence, be authentic, build a community, and provide value. With hard work, patience and a smart strategy, you can build a successful personal brand.

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How to effectively use PR for startups?

08/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Public relations (PR) can be extremely valuable for startups to increase their visibility, build their brand and reach out to potential customers, investors and partners. Here are some effective ways to use PR for startups:

Define your target audience: identify exactly who you want to reach with your PR. This will help you develop targeted messages and communication strategies.

Create a story: startups often have a unique founding story or innovative products and solutions. Find the "storytelling" aspect of your startup and develop a compelling narrative that will generate interest.

Publish press releases: write professional press releases to share important announcements such as new products, partnerships, funding rounds or awards. Distribute them to relevant media outlets to attract attention.

Build relationships with journalists: Identify journalists and influencers in your industry and build relationships with them. Offer them relevant information, expert knowledge, or exclusive insights to capture their attention.

Use social media: use platforms such as Twitter, LinkedIn and Facebook to share your messages, interact with your target audience and build your brand. Also, conduct influencer collaborations to expand your reach

Write guest posts and technical articles: Offer to write guest posts and technical articles in industry publications or on relevant blogs. This increases your credibility and visibility as an expert in your field.

Networking and Events: Attend industry events, conferences and meetups to expand your network. Be active in relevant discussions and connect with potential partners, investors, and journalists.

Customer References and Case Studies: Collect positive customer references and create powerful case studies that demonstrate your performance and the added value of your startup. These can be used in PR materials and on your website.

Awards and accolades: Apply for industry-specific awards and competitions. An award can increase your startup's credibility and lead to positive news coverage.

Crisis communications: prepare for potential crisis situations and develop a communications plan to respond appropriately to potential negative events or criticism.

It is important to plan PR efforts strategically and evaluate them regularly to ensure they meet your startup's goals. A combination of different.

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