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What are General Terms and Conditions (GTC)?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
General terms and conditions (GTC) are contractual terms and conditions that a company provides to its customers when they purchase a product or service. They specify what the customer can expect from the company, how the company provides certain services, and what rights and obligations the customer has. They also protect the company by setting rules and guidelines that must be followed by both parties.
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What is a marketing funnel?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing funnel is a concept that describes how brand potential customers transform through a series of steps, becoming qualified leads and eventually customers. This process begins with the potential customer's attention and interest and ends with a purchase decision. There are several phases that a customer goes through before making a final purchase decision. These phases are attention, interest, consideration, and purchase. Each phase of the funnel is supported by different marketing actions to guide and eventually convert customers.
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Press & Public Relations for Startups and Entrepreneurs - How to Pitch Properly

11/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Many founders:ins and startups wonder what they need to do to get media attention and coverage.

In our step-by-step guide for founders:ins and startups, we show you how to find thematically and geographically relevant & appropriate media and create media-rich press releases.

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Data Science and Privacy - Is the Revolution Over Before It Starts?

09/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
No, the revolution is far from over. A lot has happened in recent years to improve data protection regulations for data science and data analytics. Various guidelines and rules have been introduced to ensure the protection of personal data. These include the EU General Data Protection Regulation (GDPR), the General Data Protection Regulations (ADB), and the Automated Decision Making Directive. Despite these advances, there is still much work to be done to ensure that data privacy is effectively safeguarded in the data science industry. Organizations should be aware that they are responsible for protecting personal data and must implement privacy measures in their data analytics and models. It is also important that companies take advantage of the opportunities provided by new laws and policies to protect their data analytics and models. So it's clear that the revolution is far from over. However, it is progress that many companies and regulators are implementing data protection measures for the data science industry. This progress will help make data analytics and models more secure and trustworthy, and protect user privacy.
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Writing a press release step by step - A guide

08/01/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Writing a press release step by step - A guide

1. Think about a good idea for your press release: develop a topic that is relevant to your company, provides interesting information and attracts readers.

2. Focus on the most important facts: Try to capture the essence of the message in one sentence, and use the rest of the press release to add more information.

3. Use an introductory headline: Write a headline that piques the reader's interest and reflects the topic of the press release.

4. Compose the body of the text: Follow the structuring rules of a press release to ensure that all information is complete. Follow a simple structure that includes an introduction, details, quotes and a call-to-action.

5. Don't forget to include your contact information: Include your contact information at the end of the text to prevent journalists from not reaching out to you.

6. Proofread and publish your article: Check your article for spelling and grammatical errors and make sure it is interesting and informative. Then publish your press release on your website, blog, or through a press release service.

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