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The question of the optimal product price for the own offer drives many founders and entrepreneurs around. If you do not have a comparable product or service, i.e. no direct competition, the price is not formed on the market by competition, but primarily through your pricing and thus according to your internal calculation.
When pricing, always keep in mind: The lower the price, the higher the probability that you will sell to problem customers. Because: You can never please customers with a cheap-is-hungry mentality.
Keep away customers who can't afford your products or services or don't value your time.
Generally, B2B prices must be higher than retail because the volume, i.e., the number of customers you can acquire in a month or year, is much lower.
Customers who look at three- or four-digit product prices with their "consumer glasses" quickly consider you overpriced or usurious and are quickly put off by them, but completely disregard the fact that the cost of acquiring a new B2B customer, the so-called customer acquisition cost, e.g. through high online marketing costs for advertisements or a telephone sales team is usually several hundred euros or dollars. At the same time, the number of potential customers is limited, but the number of competitors fighting for the potential deals is not.
Who are our products aimed at? Who is the target group of Fischer | Data Science.?
There are around 15,000 startups every month in Germany alone. All founders of new businesses & startups that have a supra-regional focus need, in addition to their own website for the optimal start into self-employment, tools that save them valuable time, e.g. for research, so that they can concentrate on their core work (i.e. product development, marketing/sales, PR/public relations). This is where our products come in.
In addition, more established companies and organizations such as foundations and associations or societies also have a constant need to maximize their media presence as well as data around for fundraising to achieve their goals.
It is important to understand that a business, like any other investment, carries financial risks. However, as the founder of a business, you are in a unique position to manage your company in a way that promises you the greatest success. Investing in your own business allows you to benefit from the profits that the business generates.
Investing in your own business is one of the safest investments you can make. There are many benefits to investing in your own business, but one of the biggest is that you have direct influence over the earning power. You can run your business in a way that makes the most profit for you. This means that every time your business makes a profit, you benefit directly from the earnings.
Another great benefit of investing in your own business is the control you have over the distribution of profits. You can decide how much money you want to distribute and what type of profits you want to receive. This allows you the opportunity to reinvest your profits selectively and develop your business to generate even more profits.
Finally, profit distributions can also be used as a form of reserve for future investments. This means that if you make further investments, you can rely on the profit distributions to fund your investments. This can be a great advantage as it gives you more financial flexibility without having to make further investments.
Overall, investing in your own business is one of the safest investments you can make. Investing in your own business allows you to directly benefit from the profits that your business generates. It also allows you to maintain control over the distribution of profits, and it gives you the opportunity to develop your business to generate even more profits.
Starting your own business is an exciting and rewarding experience, but it is also an entrepreneurial risk. The success of a business depends on many factors, from the right business idea to financial planning and implementation. All of these factors come with risks.
There is no guarantee that a business will be successful, so entrepreneurial risk should not be underestimated. It is important to understand that there are many risks that you cannot control, such as developments in competition, economic conditions or general market demand.
However, there are also many risks that you can control, such as the management of the business, financial planning, cost structure and more. These risks can be minimized through good planning and forward thinking.
To minimize business risk, it is important to have a clear vision and focus on goals. It is also important to be aware of what risks exist and what actions can be taken to minimize those risks.
It is also important to be aware of the legal and tax framework in order to create a solid foundation for the business. It is also important to network with people who can support you in your startup and who can also help you implement your business idea.
Entrepreneurial risk should not be underestimated, it is a challenge, but it is also an opportunity to start a successful business. If you understand the risks and know how to minimize them, you can reduce the risk and start a successful startup.
Many founders know the problem: You have spent months or even years developing a new product and are now looking for potential customers.
In this case, we have two products to help founders get off to a good start in self-employment: Firstly, our Media & PR database with over 16,000 German-language media for establishing contacts and sending press releases to draw attention to your new product or company, and secondly, our company database, which allows you to find potential customers for your product or services cost-effectively and in a time-saving manner, while at the same time monitoring the market and thus your competitors.
If you do not want to print and send your postal mailings yourself, simply use our lettershop service. You deliver the content of the mailing in pdf format, we take care of the rest - printing, postage and shipping included.
Because of our fair prices, the unit costs per address are more favorable, thus allowing you to send more mailings, e.g. several thousand, quickly and easily, and thus to gain more new customers.
For more information about our media & PR database or company database, please click here. If you have any questions, please contact us via our contact form or by phone.