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What is a press invitation?

04/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press invitation is a formal invitation issued by a company, organization or government agency to journalists and other members of the press to attend a specific event. This may be a press conference, product launch, grand opening, event or other major announcement of interest to the public. The press invitation typically includes information about the date, time, location and topic of the event, as well as the reason for the invitation and contact information for further questions or inquiries. The press invitation is an important way for companies and organizations to gain media attention and coverage.
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What is Shopware?

04/27/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Shopware is a German e-commerce platform that helps businesses create and operate online stores. The software offers a wide range of features that enable online retailers to easily manage their products, optimize their sales strategies, and provide their customers with a seamless shopping experience.

Shopware is especially known for its high flexibility and customizability. There are a large number of plugins and extensions that allow users to extend and customize the platform according to their needs. In addition, Shopware is open source software, which means that the source code is available for anyone who wants to use or modify it.

Shopware is very popular in the German e-commerce industry and is used by many well-known brands and companies. The platform offers a free community edition as well as several paid editions with advanced features and support.

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What are sales objectives?

04/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Sales targets are goals or objectives that a company sets for its sales department. These goals are used to promote the sale of products or services and to increase sales. Sales goals can include, for example, the number of products sold, revenue, market share, customer satisfaction, or the number of new customers.

It is important to establish clear and measurable sales goals to ensure that salespeople are working toward the same goals and supporting the company's sales strategy. Setting sales goals also helps to measure the performance of the sales department and the success of the company's sales strategy.

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What is a press service?

04/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

A press service (also called a press agency) is a company or organization that collects, processes and distributes news and information. Press services work as an intermediary between news sources and the media (such as newspapers, magazines, television, radio, online media, etc.), providing news and background information to journalists.

Press services source and produce news on various topics such as politics, business, culture, sports and other areas. They then publish these news items on their own platforms or distribute them to various media houses. The main purpose of press services is to provide effective and fast information transmission to ensure that relevant news and information reaches the media and audience quickly and reliably.

Some of the best-known press services are the Associated Press (AP), Reuters, Agence France-Presse (AFP) and dpa.

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What is Mathematical Optimization?

04/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Mathematical optimization is the process of finding the best solution to a problem, often under some constraints. It involves identifying the variables and objective function that describe the problem, specifying the constraints that the solution must satisfy, and then finding the values of the variables that optimize the objective function subject to the constraints.

Optimization problems can be classified into two main types: linear and nonlinear. In linear optimization, the objective function and the constraints are all linear functions of the variables, and the solution can be found using techniques such as linear programming. In nonlinear optimization, the objective function and/or the constraints are nonlinear, and more advanced techniques such as gradient descent or Newton's method may be required to find the optimal solution.

Optimization is used in a wide range of fields, including engineering, economics, finance, and operations research. Some common applications include portfolio optimization, scheduling and routing problems, and machine learning, among others.

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