12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Database marketing is a form of direct marketing in which companies use customer data to create and execute targeted marketing campaigns. It can be used to reward existing customers, attract new customers, or increase sales. Database marketing focuses on gathering information about individual customers and using that data to create targeted and personalized offers. It can also be used to create segmented marketing campaigns that are specifically tailored to the needs of different target groups.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Crossmarketing is a form of advertising in which different companies cooperate with each other to promote their respective product or service. Crossmarketing enables companies to strengthen their respective brands and increase their reach. Examples of crossmarketing are the partnership between McDonald's and Coca-Cola or the partnership between Sony and Microsoft.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
CRM marketing is the use of customer relationship management (CRM) technologies to identify, segment, and delight customers in a data-driven manner. CRM marketing enables companies to create personalized, relevant, and consistent customer experiences that improve the customer experience and drive customer loyalty. These technologies help companies understand and personalize customer communications, increase ROI, and drive revenue.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Attraction marketing is a marketing strategy that focuses on attracting customers to a company's products or services, rather than relying on traditional methods of advertising and promotion. It involves developing relationships with potential customers, providing them with value and information, and building a level of trust and credibility. This strategy can be used both online and offline, and is often used in conjunction with other marketing tactics.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Content marketing is a marketing strategy based on the creation and distribution of relevant, valuable and interesting content to attract and engage the target audience. The content should help the target audience feel connected to a brand or company by providing them with knowledge and entertainment. Content marketing can come in various forms such as blogs, videos, podcasts, infographics and social media posts.