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What are the biggest mistakes when starting a business?

12/07/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Insufficient market research: Insufficient market research is one of the most common mistakes made when starting a business. It is important to know if there is a market demand for the product or service you want to offer before investing a lot of time and money in the startup.

2. Insufficient financial knowledge: Financial knowledge is crucial when starting a business. You need to know about financial planning, budgeting, taxes and accounting to run your business successfully.

3. Inadequate planning: Good planning is the key to success. It is important to create a business plan that includes your goals, strategies and finances.

4. Inadequate risk management: one of the most important tasks in starting a business is risk management. It is important to be aware of the potential risks associated with your business and take appropriate steps to minimize those risks.

5. Insufficient leadership skills: As a founder, you need to be able to lead, motivate and inspire a team. It is important that you have the right skills and experience to successfully run your business.

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Opportunity costs - Why founding a company and taking the step into self-employment is really (financially) worthwhile in the rarest of cases

12/06/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Starting your own business can be a very rewarding move, but rarely is it the most profitable move you can make as an entrepreneur. There are a few factors to consider when deciding whether an entrepreneur should start his or her own career or business.

One important factor is that one must weigh the costs and risks of starting one's own business against the costs and risks one would face in an employed position. These include the costs of starting a business, the costs of running the business and operating the business in general, as well as the risks one takes as an entrepreneur, such as the risks of market failure.

In addition, the opportunities one has as an entrepreneur are not necessarily better than those one has as an employee. If you want to succeed as an entrepreneur, you have to invest a lot of energy and time into starting and running your business, which means you have less time to do other things and you may get paid less than you would in a salaried position.

Ultimately, starting your own business is a decision that each entrepreneur must make for themselves. It is important to make the decision in light of the opportunity costs and potential rewards and risks. When deciding to start a business, it is important to have the opportunity to run your business successfully and to realize that you may have to invest more money and time than you expect.

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Build press distribution list yourself or buy - These are the pros and cons

11/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Setting up your own press distribution list costs time - and therefore money. A press distribution list is a very important tool for sending your news to the right target group. There are two ways to build a press distribution list: You can build it yourself or buy it. Both options have their advantages and disadvantages.

Advantages of building it yourself

The most important advantage of building a press distribution list yourself is the cost savings. If you build your own mailing list, you can save some costs as you don't have to pay for the services of an external company. Also, you can customize your mailing list specifically to your needs and build it to meet your specific requirements.

Disadvantages of building it yourself

The disadvantage of building a press distribution list yourself is the time it takes to set it up. Tasks that need to be completed include researching and gathering contact information, setting up an email distribution list, and testing the distribution list. Setting up such a distribution list can take some time and can be difficult for some people.

Advantages of purchase

The advantage of buying a press distribution list is that it saves time. When you buy a press distributor, you don't have to invest a lot of time to build the distribution system yourself. Instead, you can use a pre-made distribution system that is already set up and ready to use.

Disadvantages of buying

The disadvantage of buying a press manifold is the cost. A prefabricated manifold system is usually more expensive than a system you build yourself. Also, it's likely that you won't find all the features you need in your own manifold, which means you may have to add additional features that can cost more.

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Why buying traffic is not a good idea

11/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Buying traffic is not a good idea because it is not sustainable and will not help your website get a strong and healthy organic presence. If you want to get short-term results, this can be an option, but usually you pay a lot of money for a limited number of visitors who are most likely not real customers. Moreover, it can be difficult to find reliable traffic sellers, and the results are hard to predict.
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Starting a business: Where can you find investors?

11/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For entrepreneurs and start-up founders, the search for investors is often one of the most critical challenges on the road to financing their company. Finding the right investors who offer not only money but also valuable support and expertise can make the difference between success and failure. In this article, we will look at various sources and platforms where you can find potential investors.

1. Your own network:

A good starting point when looking for investors is your own network. Talk to friends, family and business partners. These people often know someone who is able and willing to invest in your company or recommend you to potential investors.

2. Angel investors:

Angel investors are wealthy individuals who invest in start-ups. They often look for investment opportunities in industries they know well. Angel networks and events are great places to meet potential angel investors.

3. Venture capital companies:

Venture capital firms are specialised companies that invest in promising start-ups. They often have a specific focus, be it in terms of sectors or development phases. Research VC companies that fit your business field and check whether they have open financing rounds.

Venture capital firms are specialised companies that invest in promising start-ups. They often have a specific focus, be it in terms of sectors or development phases. Research VC companies that match your business field and check whether they have open financing rounds.

4. Crowdfunding platforms:

Crowdfunding is a way to raise money from a wide range of people. Platforms such as Kickstarter, Indiegogo and Seedrs allow you to present your business idea to the public and raise money from investors and supporters.

5. Online platforms for start-up investments:

There are online platforms that connect start-ups with investors. Examples include AngelList and Gust, where you can present your company and find potential investors.

6. Accelerators and incubators:

Accelerator and incubator programmes offer not only funding, but also mentoring and support for start-ups. They often take part in special programmes and establish connections with investors.

7. Industry events and networking events:

Participating in industry events, conferences and networking events can give you the opportunity to connect with investors in person. Exchange business cards and build relationships.

8. Entrepreneurial competitions and prizes:

Some competitions and prizes for entrepreneurs offer not only recognition and visibility, but also cash prizes or investment opportunities.

9. Business angels:

Business angels are experienced entrepreneurs or executives who invest in start-ups and often also act as mentors. Look for business angel networks in your region.

10. Online platforms for business angels:

There are also online platforms that bring entrepreneurs and business angels together. These platforms allow you to present your start-up project and establish direct contact with potential investors.

The search for investors requires patience and commitment. It is important to prepare well, present your business idea convincingly and build relationships. Remember that it is not only the money, but also the experience and relationships that investors bring with them that can be crucial to the success of your company.

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