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You have developed a new product or offer a new service and are now looking for customers. Without proactively addressing potential new customers on all channels, you will fail sooner or later as a B2B service provider, because: No matter how much online advertising you place expensively, the number of potential leads via search engine marketing is very limited compared to B2C business and is usually not enough to cover your costs in the first place. Therefore, deal comprehensively with the topics of cold calling, advertising letters & lettershop as well as customer acquisition via LinkedIn, Facebook and social media.
Most of your eventual buyers are NOT currently looking for
No matter how great your product or service is, most of the customer groups you have in mind won't need it. Don't expect the number of searches on Google and other search engines to be enough to get enough leads from which you could generate any customers at all. In reality, over 80% of your potential customers are not currently actively searching for your product or service, and therefore not Googling for it. So the only way you will reach these customer groups is through a phone call or letter.
The price is NOT the central decision criterion for your customer
The actual price charged is secondary in terms of your customer's buying decision. More important is to clearly present the benefits of your product or service to the customer in spé and build trust. Address the individual needs, which can be not only the current, but also the future needs of the customer, and see where the shoe pinches, or where problems and potential for improvement lie.
Make sure that potential customers get information on your website
Most of your website visitors are gone faster than you can look. You've invested thousands of euros in redesigning your website? Congratulations, but you would have been better off investing that money in telephone sales. Often, your website is only called up and visited a few times after the successful initial contact and your offer is scrutinized before a positive purchase decision is made. You should therefore make sure that you collect the contact details of prospective customers, e.g. through a newsletter registration, request via contact form incl. the declaration of consent for a later contact.
Most buyers of your products will NOT use them
If you have managed to convince your potential customer of the benefits of your product or services (by identifying and addressing their pain points) and have created a level of trust through communication, the customer will buy - regardless of whether they currently need the product or will use it in the future. The average B2B customer typically buys an opportunity, potential, tool, or even a way to improve his situation, situation, or opportunities that he will want to access and benefit from in the future when he will actually need it. In this sense, he is buying an additional item in his arsenal.
A few of your potential customers are swimming in money, but most are not far from insolvency
Make sure that your offer is aimed at a clientele that is solvent enough to pay the prices charged - and on time. Nothing is more annoying than unpaid invoices, chargebacks and avoidable reminders. Depending on the scope of your service, installment payments or monthly lump sums may be an option. In addition to the option for customers to order on account, you should also offer payments via PayPal, Klarna (formerly Sofortüberweisung) and possibly by credit card. However, note here that additional costs arise.
Without networking and personal network you will not be successful
Without referrals from actual customers who, in good conscience, introduce your products and services to acquaintances and friends entrepreneurs, agency owners or other self-employed and freelancers, you will not grow sustainably. Referral marketing should be a central part of your marketing strategy. Therefore, also consider setting up your own affiliate program to benefit from the network effect.
Many people are currently wondering how, in times of high inflation and constantly rising costs for energy and everyday life, you can build up a side income without having to invest a lot of time or money in doing so.
With our B2B partner program, we have created an opportunity for agencies, self-employed and freelancers to generate additional value for your customers and to open up another, largely passive source of income for themselves. If you successfully recommend our products, e.g. through banner advertising or text links on your website, we will compensate you for each qualified order with a commission of 30-50% of the net order value. As a rule, you thus earn a three-digit amount, i.e. over 100 €, per qualified order with little effort.
All information about the partner program and the conditions of participation can be found at https://www.fischer-data-science.com/de/partner/ (link)
As of today, Tuesday, March 15th 2022, our official affiliate program is available. Our customers as well as all interested entrepreneurs, freelancers, agencies, bloggers, YouTubers or influencers have the opportunity to join our affiliate program for free and without obligations and can earn up to 50% of the shopping cart value with successful referrals.
If you recommend us to your existing customers and an order is placed within 30 days, we will pay you up to 50% of the order value.
To register for the affiliate program, simply create your own free user account. You will find all the necessary details, instructions, affiliate codes, advertising material as well as the conditions of participation there under the tab "Partner Program".
Are you also interested in a distribution partnership? Contact us!