News / Blog: #freelancer

Hourly rates and daily rates of freelancers and freelancers 2023 - You have to reckon with that

As the client, you must take into account the hourly and daily rates customary in the market for freelancers. Here are some factors to consider:

Area of ​​expertise: The hourly rates and daily rates vary depending on the area in which the freelancer works. In some areas, such as software development, the fees tend to be higher than in other areas such as copywriting or translation.

Experience: An experienced freelancer will usually charge higher fees than a newcomer to their field.

Location: Fees can also vary based on the location of the freelancer. Fees tend to be higher in metropolitan areas or more expensive cities than in rural areas.

Responsibilities: The more complex and demanding the tasks are, the higher the fees will be.

Duration of the project: For long-term projects, the hourly rates and daily rates can usually be negotiated.

It is important that you as the client not only look at the price, but also consider the quality and experience of the freelancer. You should also make sure that the freelancer's fee is reasonable and that their work on your project is fairly remunerated.

The amount of hourly and daily rates for freelancers and freelancers can vary greatly and depends on various factors such as specialty, experience, location and scope of work. Here are some examples of average hourly rates and daily rates in different industries in Germany:

IT / software development: Hourly rate from €80 to €150 and daily rate from €600 to €1200

Design / graphic design: Hourly rate from €50 to €120 and daily rate from €400 to €800

Text creation / translation: Hourly rate from €30 to €80 and daily rate from €250 to €600

Marketing / PR: Hourly rate from €60 to €120 and daily rate from €450 to €900

Consulting / coaching: Hourly rate from €80 to €150 and daily rate from €600 to €1200

However, it is important to note that these numbers are intended as a guide only and actual hourly and daily rates may vary based on individual factors and projects. It's also possible that some freelancers charge lower or higher rates than these averages.

Tutorial: Running Google Ads for B2B Vendors, Agencies & Service Providers

Placing Google Ads ads for B2B suppliers, agencies, freelancers and service providers. What you must pay attention to

Step 1: Objective and keyword research

Before you start placing ads, be clear about what you want to achieve. Define clear goals, such as increasing the number of visitors to your website, generating leads or increasing sales. Based on these goals, you should conduct your keyword research to identify relevant keywords that you can use in your ads.

Step 2: Create a campaign

To create a Google Ads campaign, you must first sign in to your Google Ads account. Click the "Create Campaign" button and select the goal you want to achieve. You can choose between goals such as "More website hits", "More calls", "More conversions" or "Product and brand awareness".

Step 3: Create ad groups.

After you have created a campaign, you should create ad groups. Each ad group should target a specific keyword or group of keywords. Create ads that align with each keyword to ensure they are relevant to the user's search query.

Step 4: Create ads

Create relevant ads that highlight the benefits of your offer. You should match your ads with the keywords in the ad group to make sure they are as relevant as possible. Use clear and concise language to attract the attention of potential customers. Make sure your ad includes a clear call-to-action that encourages the user to click on your ad and visit your website.

Step 5: Set budget and bid

Before you place your ads, you should set your budget and bid. You can set a daily budget to make sure you keep costs in line. You should also set a bid for your keywords to make sure your ads are placed in the right place.

Step 6: Select target audiences and locations

Select the audiences and locations that are most relevant to your ads. You can select geographic audiences to ensure that your ads are only shown to users in specific regions. You can also use demographic data to ensure that your ads are only shown to specific age groups or genders.

Step 7: Monitoring and optimization

Monitor your ads regularly to make sure they are getting the results you want. Analyze your performance and optimize your campaign by swapping out ads, adding or removing keywords, and adjusting bids. Track your conversion rates and adjust your strategy accordingly. It's important to measure the success of your ads and constantly optimize to make sure you're meeting your goals.

Van Life and Jobs for Digital Nomads

More and more people are choosing to leave traditional life behind and live in a van instead. This trend is also known as "Van Life".

Van Life allows many people to have more adventures, spend more time with nature, and have more flexibility in their lives.

However, most people who choose Van Life need to find a way to make a living. Fortunately, there are more and more opportunities for digital nomads to earn money while on the road.

Some examples of jobs that digital nomads can do are: Online freelancers, bloggers, web designers, social media managers, virtual assistants, online tutors and many others. There are also many ways to make money through online marketplaces like Fiverr.

There are also many other ways digital nomads can make money. These range from participating in crowdfunding campaigns to selling services to participating in surveys.

It is also possible for digital nomads to work in different countries, earning more money than they normally would. This is a great way to earn income while traveling the world.

In any case, it's important for digital nomads to fund their livelihood before embarking on a journey. There are many ways to do this, but it's important to develop a strategy before heading out.

How to become a freelancer and where to register?

In order to work as a freelancer, it is necessary to register with the tax office as a freelancer. This is best done directly at the local tax office. However, since there are different registration procedures depending on the federal state, it is recommended to find out about the respective requirements in advance. As a rule, registration is carried out using a form provided by the tax office. In some cases, it is also possible to register online. It is important to inform yourself at the tax office about the legal regulations that apply to freelancers.

Freelancer Portals - Job Acquisition for Programmers and Data Scientists

Job acquisition is a process that helps companies find and attract qualified programmers and data scientists. The process includes an application procedure that takes into account customer-specific requirements and the company's needs, as well as a procedure that the company uses to select potential candidates.

The first step is for companies to clarify the requirements for programmers and Data Scientists. The company needs to develop an understanding of what it expects from candidates. This typically includes technical skills, but also experience, soft skills and other competencies.

Then, companies need to figure out the best places to find qualified Programmers and Data Scientists. This can be a combination of online job boards, in-person networking, and industry events. Companies need to make sure their ads and job postings are attractive to the target audience.

The next step is for companies to identify candidates and send them cover letters. It is important that the cover letter is personalized and relevant. Companies should ensure that the cover letter is customized for each candidate to increase the chances of a response.

The final step is for companies to interview candidates and screen them for suitability. It is important that the company develops a process to evaluate candidates using a combination of technical tests and in-person interviews. This allows the company to identify the best personnel.