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Before you register as a freelancer, you should consider the following:
1. Find out about the tax and legal requirements for freelancers. This includes the deadlines and formalities for registration.
2. Consider what kind of services you want to offer.
3. Plan the costs you want to charge for your services.
4. Decide whether you need a business registration.
5. Consider whether you need a business bank account and how you will manage your income.
6. Consider whether you need professional liability insurance.
7. Consider how you will advertise your services.
1. Define your success: what is your goal? Create a plan to achieve your goals.
2. Set clear goals and work to achieve them.
3. Create a professional profile and network so that your services are known.
4. Build a strong customer loyalty program to attract and retain customers.
5. Take advantage of the Internet to market your business.
6. Keep track of your finances and know where your revenue is coming from.
7. Familiarize yourself with the regulations imposed on freelancers.
8. Be your own biggest fan, believe in your success and don't be too hard on yourself.
You have developed a new product or offer a new service and are now looking for customers. Without proactively addressing potential new customers on all channels, you will fail sooner or later as a B2B service provider, because: No matter how much online advertising you place expensively, the number of potential leads via search engine marketing is very limited compared to B2C business and is usually not enough to cover your costs in the first place. Therefore, deal comprehensively with the topics of cold calling, advertising letters & lettershop as well as customer acquisition via LinkedIn, Facebook and social media.
Most of your eventual buyers are NOT currently looking for
No matter how great your product or service is, most of the customer groups you have in mind won't need it. Don't expect the number of searches on Google and other search engines to be enough to get enough leads from which you could generate any customers at all. In reality, over 80% of your potential customers are not currently actively searching for your product or service, and therefore not Googling for it. So the only way you will reach these customer groups is through a phone call or letter.
The price is NOT the central decision criterion for your customer
The actual price charged is secondary in terms of your customer's buying decision. More important is to clearly present the benefits of your product or service to the customer in spé and build trust. Address the individual needs, which can be not only the current, but also the future needs of the customer, and see where the shoe pinches, or where problems and potential for improvement lie.
Make sure that potential customers get information on your website
Most of your website visitors are gone faster than you can look. You've invested thousands of euros in redesigning your website? Congratulations, but you would have been better off investing that money in telephone sales. Often, your website is only called up and visited a few times after the successful initial contact and your offer is scrutinized before a positive purchase decision is made. You should therefore make sure that you collect the contact details of prospective customers, e.g. through a newsletter registration, request via contact form incl. the declaration of consent for a later contact.
Most buyers of your products will NOT use them
If you have managed to convince your potential customer of the benefits of your product or services (by identifying and addressing their pain points) and have created a level of trust through communication, the customer will buy - regardless of whether they currently need the product or will use it in the future. The average B2B customer typically buys an opportunity, potential, tool, or even a way to improve his situation, situation, or opportunities that he will want to access and benefit from in the future when he will actually need it. In this sense, he is buying an additional item in his arsenal.
A few of your potential customers are swimming in money, but most are not far from insolvency
Make sure that your offer is aimed at a clientele that is solvent enough to pay the prices charged - and on time. Nothing is more annoying than unpaid invoices, chargebacks and avoidable reminders. Depending on the scope of your service, installment payments or monthly lump sums may be an option. In addition to the option for customers to order on account, you should also offer payments via PayPal, Klarna (formerly Sofortüberweisung) and possibly by credit card. However, note here that additional costs arise.
Without networking and personal network you will not be successful
Without referrals from actual customers who, in good conscience, introduce your products and services to acquaintances and friends entrepreneurs, agency owners or other self-employed and freelancers, you will not grow sustainably. Referral marketing should be a central part of your marketing strategy. Therefore, also consider setting up your own affiliate program to benefit from the network effect.
Many, especially young people, are nowadays playing with the idea of becoming self-employed in addition to their own job and building up their own second leg after work - often with the aim of earning their living independently on a full-time basis in the future and achieving financial freedom in the not-too-distant future.
Even against the backdrop of constantly rising prices such as rents and energy costs and a high inflation rate, this is not a bad idea. Moreover, it has never been easier to initially build up a side income online via the Internet and with little start-up capital, and bit by bit a four to five-figure monthly cash flow.
This is made possible not only by consulting services, which you can offer your customers as an expert in the respective market niche, but also by selling or promoting your own or other people's digital products such as online courses, manuals or ebooks.
Such margins are often significantly higher than for physical products due to lower manufacturing costs. Since there are no rents for warehouse space or offices, there is more money left over from sales for marketing and thus scaling the business model.
We have been running our own websites, affiliate & online portals for over 20 years, since 2000, and have the expertise to identify and build data-driven successful business models.
If you too want to build a second leg on the Internet, position yourself as an expert in your niche or launch your own affiliate program, contact us today. Our databases will help you identify the right niche for you, keep track of your competitors, and establish contacts with media and press representatives for greater media visibility.
You are interested in building a side income and distribute our products within our affiliate program? Here you will find all the information: https://www.fischer-data-science.com/en/partner/