12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A social media manager is a person who manages the social media marketing strategy of a company or brand. She is responsible for planning, coordinating and executing actions on social media platforms such as Facebook, Twitter, Instagram, YouTube and others to reach the target audience and promote the brand.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Media presence refers to the degree of visibility of a company or person in the media. This includes traditional media such as print, radio, television and online media as well as social media channels such as Twitter, Facebook, Instagram and YouTube. Increased media exposure can help raise awareness of a company, brand or person. It can also help build trust in a company and attract new customers.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A social media strategy is a plan for how to effectively use social media channels, such as Facebook, Twitter, Instagram, YouTube, etc., to achieve a specific goal. These goals may include generating more followers, generating more website traffic, generating more leads, or generating more sales. A social media strategy involves selecting the right social media platforms, planning content, and developing a strategy to achieve the desired goal.
12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Social media is a collection of Internet-based applications that allow people to interact and share content online. You can download, post, comment, and share specific media such as images, videos, audio files, and text posts. Typical social media platforms include Facebook, Twitter, Instagram, Snapchat, YouTube, and LinkedIn.
12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
1. Use social media to promote your newsletter. Do this by creating posts, encouraging your followers to sign up and sharing your newsletter on platforms like Twitter, Facebook or Instagram.
2. Include a call-to-action on your website and encourage your visitors to sign up for your newsletter. To do this, choose an eye-catching color combination and a clear, understandable headline.
3. Provide value to your readers: give your subscribers a gift, such as a free e-book, when they sign up for your newsletter.
4. Build a sign-up option into your emails. To do this, you can include a link in your emails that allows recipients to sign up for your newsletter.
5. Use an automated welcome program/onboarding to welcome and provide value to new subscribers.
6. Create a newsletter widget that you can embed on your website or blog to attract more subscribers.
7. Add a sign-up option to your newsletter via a QR code.
8. Create a video talking about your newsletter and encourage your viewers to sign up.
9. Ask your customers to recommend your newsletter to others.
10. Offer a bonus when new subscribers sign up for your newsletter.