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What are Creative Approaches to Employee Search?

01/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Incorporate social media: Use social media to find potential employees by posting your job openings on Facebook, LinkedIn, Twitter and other platforms.

2. Networking: create a network of former employees, friends, family members and colleagues who can help you find qualified candidates.

3. use job websites: Use a variety of job websites to find qualified candidates.

4. partnering with local universities: look for partnerships with local universities to gain access to recent graduates.

5. Sending headhunters: hire a headhunter who can help you find qualified employees.

6. Involve professional associations: Use professional associations to find qualified candidates.

7. Use modern recruiting tools: Use modern recruiting tools to find qualified candidates that meet your needs.

8. Participate in job fairs: Attend local job fairs to connect directly with potential candidates.

9. Participate in online webinars and webinars: Participate in online webinars and webinars to find qualified candidates.

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Achieve more - How to inspire your target group for your products and services with simple (and inexpensive) means

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build a strong brand: A strong brand can help you draw more attention to your products and services and engage your target audience. By creating a unique identity and building a reliable brand image, you can attract your target audience and build trust.

2. Use social media: social media is an effective and inexpensive way to draw more attention to your products and services. Establish a presence on Facebook, Twitter, Instagram and other social networks and make sure your posts are relevant, interesting and engaging.

3. Create and distribute content: Content is a great way to educate your audience about your products and services. Create blog posts, videos, webinars, and other content that will appeal to your target audience.

4. Organize events: Events are a great way to reach and engage your target audience. Plan events such as workshops, seminars or conferences to learn more about your target audience and represent your company.

5. Get involved in the community: attend local events and networking meetings and talk to other entrepreneurs and organizations. This is a great way to learn about and connect with your target audience.

6. Take advantage of sponsorship opportunities: Sponsorship is a great way to bring more attention to your business. Look for local events or organizations that you can participate in to represent your brand.

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More customers at no cost? Successful content marketing for beginners

01/03/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Content marketing is an effective and inexpensive way to attract new customers. It is a process in which companies create relevant content to reach and inform potential customers. This content can come in a variety of formats, including blog posts, videos, infographics, podcasts and e-books.

To be successful as a beginner, you should first understand what type of content you want to create and how you can most effectively distribute that content. An important part of content marketing is understanding your audience and then creating content that interests and engages them.

Another aspect of content marketing is search engine optimization (SEO). SEO involves using keywords to make your content more accessible to search engines like Google and Bing. To do this, you should include relevant keywords in your content and make sure your content is unique.

In addition, you should try to publish your content on different platforms to reach more potential customers. This includes social networks like Facebook, Instagram and Twitter, as well as blogs or news sites.

Finally, it is important that you continuously update your content and publish new content regularly. This will help you attract more customers and strengthen your brand.

With the right strategies and a continual effort, content marketing can be an effective and inexpensive way to attract more customers.

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How to gain more contacts with inbound marketing

12/27/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Inbound marketing is a very effective tool to gain contacts. It helps you to attract qualified contacts who are interested in your business and services.

1. Create a unique and relevant website: Create a website that is unique, easy to navigate and relevant to your target audience. Use content that adds real value to your visitors. This content can be in the form of blogs, whitepapers, eBooks, videos and much more.

2. Use social media: use social networks such as Facebook, Twitter, Instagram and LinkedIn to gain more contacts. Post relevant content to engage your target audience.

3. Use email marketing: use email marketing to grow your contact list and reach your target audience. Create relevant emails that are unique and informative to gain more contacts.

4. Use PPC and display ads: Use pay-per-click and display ads to gain more contacts. Set up ads on relevant websites and search engines to reach potential customers.

5. Create a lead magnet: Create a lead magnet to attract more leads. It can be a whitepaper, eBook or checklist that attracts your target audience.

With these tips, you can use inbound marketing to attract more leads. Use these strategies to reach more potential customers and strengthen your brand.

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Which marketing measures really (still) work in 2023 [2023 update]

12/13/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Content marketing: content marketing is one of the most effective marketing strategies for 2023. Create high-quality content that is relevant and interesting to your target audience. This can be in the form of blogs, videos, podcasts, infographics and more.

2. Social media marketing: social media marketing is also an important part of marketing for 2023. use social networks like Facebook, Instagram, Twitter, Pinterest, YouTube and more to market your brand, attract new customers and increase engagement.

3. Search engine optimization (SEO): SEO is an important part of marketing to drive more traffic and customers to your website. Make sure your content is relevant and optimized for search engines so that it can be found more easily in search queries.

4. Email marketing: email marketing is still one of the most effective ways to connect with your customers and keep them updated about your products and services.

5. Mobile marketing: mobile marketing is one of the most important marketing strategies for 2023. make sure your website and campaigns are optimized for mobile devices so you can reach your customers on different devices.

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