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Positioning - How to position yourself as an expert in your niche

03/19/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create unique content: Create good, unique content and share it regularly. Build your own brand by positioning yourself as an expert and creating content with a unique perspective.

2. Publish to multiple media: Publish your content to multiple platforms to reach multiple audiences. Use blogs, social media, podcasts, and videos to expand your audience.

3. Be active: Be active in your niche by participating in discussions, quoting other experts, and sharing your opinion in various forums and social networks.

4. Be visible: Be visible by speaking at conferences, seminars and industry events. Create presentations to demonstrate your expert knowledge and showcase your brand.

5. Networking: make contacts and build relationships with other experts and influencers in your niche. Take every opportunity to showcase your brand and position yourself as an expert.

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Starting your own expert business - How do I find the right niche?

02/27/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Start by analyzing your interests, skills and experience. Make a list of the things you are good at, the things that interest you, and the things you enjoy most.

2. Look for connections between your interests, skills, and experiences. Identify your core competencies and look at what issues and problems you can solve with them.

3. Research areas where your specific skills are in demand. Look at what needs there are in the industry and what niches are not yet filled.

4. Think about what kind of expert you want to be. Decide whether you want to be an online or offline expert and what topics you want to offer.

5. Get a picture of your competition. Which experts offer similar services? What makes you different?

6. Use social media to build a presence and establish your expert status. Be active, network and build a community.

7. Create a business plan. Define clear goals and strategies for your expert business and think about your financial resources.

8. Use your networks to make contacts and publicize your expert business. Build a customer base through word of mouth and referrals.

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Earn 1000 euros as a student? The best part-time jobs in the world

02/19/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Are you a student looking to make €1000? Check out these fantastic side jobs that not only provide financial support but also allow you to gain valuable skills. Here's a list of the best side jobs for students:

1. Online surveys: you can earn up to 10 euros per hour by completing online surveys.

2. Tutoring: with tutoring you can earn up to 20 euros per hour by helping others prepare for exams.

3. Tutoring: if you are good at a particular subject, you can earn up to 25 euros per hour as a tutor.

4. Freelance writing: Sell your writing skills to companies and earn up to 30 euros per hour.

5. Online shopping: if you like shopping, you can earn money with it too. You get a commission when someone buys a product you recommended.

6. Social media manager: as a social media manager, you can earn up to 40 euros per hour.

7. Mystery shopper: If you like shopping, you can work as a mystery shopper for companies and earn up to 50 euros per hour.

8. App developer: if you have app development skills, you can earn up to 60 euros per hour.

9. Online consultant: As an online consultant, you can earn up to 70 euros per hour by helping companies implement various projects.

10. SEO expert: SEO experts can earn up to 80 euros per hour by helping companies improve their search engine rankings.

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Create high-quality content without much effort - We show you how it's done

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

High-quality content is one of the most important elements of any successful marketing campaign. But how do you create high-quality content as efficiently as possible without spending a lot of effort?

1. Leverage the power of scale and automation. Automation allows you to create and distribute content in a short amount of time. Use tools like Hootsuite to publish and distribute your content on multiple platforms at once.

2. Rely on repurposing. Repurposing means that you reuse existing content and turn it into new formats. This will save you a lot of time and effort in creating new content.

3. Be creative. Creativity is the key word when it comes to high-quality content. Think about new ideas that you can incorporate into your content. Use different media formats like videos, infographics or podcasts to make your content more interesting.

4. Incorporate expert opinions. Expert opinions are a great way to create high-quality content. Solicit experts to talk about different topics and give your readers a fresh perspective.

5. Use social media. Social media is a great tool to distribute content quickly and efficiently. Use different platforms like Twitter, Facebook or Instagram to publish and share your content.

With these tips, you can create and distribute high-quality content without much effort. Use scaling and automation, repurposing, creative ideas, expert opinions, and social media to distribute and market your content.

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B2B Sales - How to win more customers

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your target customers: First, it's important to define your target customers in terms of their industry, size, region, and other characteristics. This will help you better focus on those customers who will benefit the most from your product or service.

2. Create a strong brand: By building a strong brand, you can stand out from the competition. Invest in designing a professional logo, a memorable website and other marketing activities to make your brand known.

3. Use social media: social media is an effective way to connect with your customers and keep them updated on news and offers. Create a presence on the major platforms and use them to connect with your customers.

4. Focus on customer service: B2B customers are interested in quality customer service that provides quick answers and solutions to problems. Invest in a good customer service team and make sure they respond to all inquiries quickly and professionally.

5. Build a network: By building a network of industry leaders, experts and other relevant people, you can promote your brand and expand your customer base. Create a list of potential contacts and build these relationships by keeping them informed and sending them information about your products and services on a regular basis.

6. Make use of inbound marketing: Inbound marketing is one of the most effective ways to attract new customers. Create interesting content such as blogs, whitepapers, videos and infographics to drive visitors to your website and get them to sign up for your newsletter.

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