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Do cryptocurrencies have a future?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Yes, cryptocurrencies have a future. Many experts believe that cryptocurrencies will become even more important in the future. Although there are currently still many hurdles to overcome, many believe that cryptocurrencies are the future of money.
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Whatis account-based marketing?

12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Account-based marketing (ABM) is a strategy that focuses on highly targeted, personalized marketing campaigns tailored to individual accounts. ABM campaigns are typically aimed at high-value accounts, such as executive decision makers or large clients. Account-based marketing strategies involve coordinated efforts from multiple departments in the organization, such as sales, marketing, and customer success, to ensure a consistent and personalized experience for the target accounts. With ABM, marketers can segment and target accounts based on attributes such as size, industry, location, purchase history, and more.
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How do I learn to research properly?

11/22/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

To learn how to research properly, there are several techniques you can use.

1. Plan your research: to conduct effective research, you should plan one in advance. Make a list of all relevant topics, information, sources or terms you want to research.

2. Use search engines: Use search engines such as Google or Bing to find information. Try to use specific search terms to filter the results that are helpful for your research.

3. Use free databases: Use free databases such as JSTOR or LexisNexis to find specific information. These databases often offer a variety of scholarly articles, legal opinions, and other useful information.

4. Use experts: If possible, try to contact experts to get specific information or expert opinions.

5. Verify your information: Once you find information, you should always try to verify the sources to make sure they are reliable.

6. Be critical: be critical when selecting and evaluating information. Make sure you have a good balance of facts and opinions to make your research reliable and informative.

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How a Rostock startup is turning the European PR industry upside down

11/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Rostock-based startups like FDS are revolutionizing the PR industry in Europe. With a unique combination of artificial intelligence, machine learning and Big Data analytics, they can plan, execute and monitor their clients' campaigns faster and more efficiently. This allows them to help their clients manage complex campaigns more easily and quickly, while reducing costs. This type of technology provides a unique solution for PR professionals to manage campaigns faster and more efficiently.

FDS enables their clients to manage complex campaigns on a single platform, resulting in faster, more efficient and cost-effective campaign planning, execution and monitoring. Their technology offers a number of features, including a campaign dashboard that simplifies campaign analysis, monitoring and reporting. Clients can also access relevant data in real time to manage their campaigns faster and more efficiently.

By leveraging technologies like artificial intelligence and machine learning, FDS and other companies can manage campaigns more easily and efficiently. This means that PR professionals can provide their clients with a better understanding of campaigns and reduce the cost of campaign planning and management. It also allows them to gain a better understanding of campaigns and optimize results. This is a unique and valuable solution that is revolutionizing the PR industry in Europe and beyond.

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Finally become visible as a B2B service provider

09/30/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It can be difficult to become visible as a B2B service provider, especially since many companies are more focused on a B2C strategy. The best way to become visible is to build a strong online presence and position yourself as an expert in a particular field.

Building a strong online presence generally means creating a website, being active on social platforms, and producing content on a regular basis. This content can be blog posts, videos, podcasts, and other types of content that are of interest to potential customers. In addition, businesses can create networks for other businesses to make valuable contacts.

In addition, businesses can also make investments in search engine optimization (SEO) and ad campaign planning (SEA) to increase their visibility. This allows businesses to make their website and content more visible and drive more qualified traffic to their site.

Another important aspect of achieving higher visibility is collaborating with other businesses and experts. This can be done by attending events, sharing information and building strategic partnerships. In this way, companies can attract new customers and increase their visibility.

Finally, businesses can also enlist the help of a professional marketing firm to increase their visibility. A professional company can help businesses create content, set up social media accounts, optimize their websites, and much more. This can be a valuable tool to gain visibility as a B2B service provider.

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