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Do you want to write your own press release or have it written?

01/25/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It depends on how important the press release is to you. If it is a business or organization that needs a professional press release, it is best to have it written or copywritten by an expert. Experts know how to write a press release in a way that is optimized for both your target audience and search engines. This can be a great help in ensuring that your press release reaches as many readers as possible.

However, if you want to write a simple press release, you can do it yourself. It is best to follow a simple structure and try to get your message across clearly and concisely. You should also make sure that all relevant facts and information are included.

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How to become an entrepreneur?

01/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Becoming an entrepreneur is not easy and it requires a significant amount of work and commitment. To become a successful entrepreneur, you need to do the following:

1. Develop a strong vision and a clear goal. Know where you want to go and what you want to achieve.

2. Identify a gap in the market and be creative. Find a niche and develop innovative ideas to fill it.

3. Create a business plan and funding strategy. You must have a plan for how you will make your vision a reality, as well as a plan for how you will fund your business.

4. Find a strong team. To make your vision a reality, you need to build a team that will support you and help you make your business successful.

5. Build a network. Connect with other entrepreneurs, investors and experts to discover new ideas and opportunities.

6. Be willing to take risks. As an entrepreneur, you must be willing to take risks to achieve your goals.

7. Invest in the future. Keep up with the latest developments in your industry and invest in innovations that will move your business forward.

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Don't waste time - How to successfully start your own business

01/13/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Set clear goals for yourself: Define what you want to achieve and when you want to achieve it. Clear goal setting is the key to starting your self-employment successfully.

2. Build a network: Networks are an important source of information, customers and new business opportunities. Build a network by making contacts and networking with other entrepreneurs online and offline.

3. Find a mentor: a mentor is someone who can help you get the most out of your self-employment. Find a mentor who has had similar experiences and can help you succeed.

4. Create a business plan: A business plan is an important step in planning and ensuring your success. Create a business plan that includes your goals, strategy and timeline.

5. Focus on your business model: define your services, pricing and target markets. Develop a business model that will make your business profitable and help you establish yourself for the long term.

6. Get support: It is important to get support. Get support from family, friends, and experts to successfully start your self-employment.

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What should startups consider and avoid in their press relations?

01/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a clear and distinctive message. Avoid overly long and complex texts.

2. Make sure your press releases are state of the art. Use modern media such as videos, photos, graphics, etc.

3. Be proactive and send your press releases to the right media representatives. Create a list of journalists who might be interested in your company.

4. Avoid pushy sales tactics. Also avoid sending your press releases too often.

5. Avoid unprofessional behavior on social media. Be respectful of journalists and be aware that your messages and comments are public.

6. Avoid copying or altering journalistic reports. Rather, use your own words.

7. Avoid one-sided communication. Be open to questions and feedback and answer them promptly.

8. Be an expert in your field and offer authentic and unique insights.

9. Don't be too hesitant to take risks. Try new things and adapt to new trends.

10. Be honest, open and authentic in your communication. Try to build a relationship with your target audiences.

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With the right customer acquisition strategy to more sales and customers

01/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The right customer acquisition strategy can make a decisive contribution to increasing sales and attracting new customers. A good strategy involves first considering who the potential customers are and which target groups you want to address. Then, one should examine the various marketing channels and select those that best fit one's target audience.

It is important to be clear about the budget you have for customer acquisition and how much you are willing to invest. Regardless of which channels you choose, there are some basic rules you should follow:

1. Be creative: think of new ways to reach your target audience.

2. Be personal: Use personalized addresses to connect with your customers.

3. Be polite: Provide a professional service to your customers.

4. Be sustainable: Create an effective strategy to keep your customers engaged.

5. Be an expert: Identify your customers' needs and provide solutions that meet their requirements.

By implementing these basic rules, you can develop an effective customer acquisition strategy that will help you gain more sales and customers.

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