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It depends on how important the press release is to you. If it is a business or organization that needs a professional press release, it is best to have it written or copywritten by an expert. Experts know how to write a press release in a way that is optimized for both your target audience and search engines. This can be a great help in ensuring that your press release reaches as many readers as possible.
However, if you want to write a simple press release, you can do it yourself. It is best to follow a simple structure and try to get your message across clearly and concisely. You should also make sure that all relevant facts and information are included.