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News / Blog: #experte

 
07/10/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The shortage of skilled workers in information technology (IT) has been a serious problem for companies around the world for years. The demand for highly qualified IT professionals is enormous, while the supply of suitable applicants is scarce. But there are solutions to counteract this problem and find the perfect employees for your company.

One way to address the IT skills shortage is to recruit talented and qualified candidates abroad. Due to globalization and the digital age, finding and hiring international talent is easier today than ever before. With the right resources and tools, companies can search candidate profiles and identify candidates with the skills and qualifications they need.

Another effective solution is to increase collaboration with educational institutions. By building close relationships with universities, colleges and technical schools, companies can establish early contact with promising young talent. Internships, mentoring programs, and scholarships are all ways to attract young talent and get them excited about a career in IT.

In addition to recruiting from abroad and working with educational institutions, companies should also invest in the training and development of their existing employees. Targeted training and education can help employees expand their skills and adapt to new technologies and trends. This not only helps to alleviate the shortage of skilled workers, but also strengthens employee loyalty to the company and increases employee satisfaction.

In addition, companies should use innovative ways to reach out to potential applicants. This includes using online job boards, social networks and professional networks such as LinkedIn. Creating an attractive employer brand and highlighting the benefits and development opportunities your company offers are important factors in attracting qualified IT professionals.

Another approach is to work with third-party recruitment agencies that specialize in the IT industry. These agencies often have access to a broad network of IT professionals and can assist in identifying and selecting qualified candidates. By taking over the entire recruitment process, companies save time and resources.

Overall, addressing the IT skills shortage requires a comprehensive and holistic approach. Companies must proactively search for talent, develop their workforce and explore new ways to recruit. By combining these measures, companies can find their dream applicants and strengthen their IT team with highly skilled professionals.

The skills shortage in IT is undoubtedly a challenge, but there are ways to overcome it and find your dream applicants. One strategy that has proven successful is creating attractive working conditions and incentives for potential applicants.

Flexible working hours, the option of a home office, attractive salaries and benefits such as continuing education opportunities or company pension plans are just some of the factors that can attract professionals to the IT industry. A pleasant working environment, a good work-life balance and the opportunity to work on interesting and challenging projects are also important aspects that applicants take into account.

Another way to find your dream applicant is to be actively present at networking events and professional conferences. There, you can meet potential applicants in person, make contacts and promote your company. In addition, you can be active in the IT community by participating in open source projects, publishing professional articles or participating in discussion forums. This will increase your visibility and attract talented professionals.

Collaborating with IT experts and recruiters can also be helpful. These professionals have extensive industry knowledge and a wide network of IT professionals. By working with them, you can make your search for qualified candidates more focused and effective.

In addition to sourcing candidates externally, companies should also strengthen their internal talent management. Identify promising talent within your own company and encourage their further development. Through targeted training and promotion opportunities, you can encourage your employees to develop their skills and commit to your company for the long term.

Another option is to work with educational institutions to develop the next generation of skilled workers. Through internships, dual study programs or cooperation with universities, companies can establish contact with promising IT talent at an early stage and retain them in the long term.

Not least, companies should review their own corporate culture and values. A positive corporate culture that promotes innovation, creativity and teamwork can help attract and retain talented IT professionals over the long term.

The IT skills shortage is a challenge that companies should not ignore. However, through a combination of targeted recruitment strategies, attractive working conditions, internal talent management and an active presence in the IT community, you can find your dream applicants and strengthen your company with highly skilled IT professionals.


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Starting up: How to earn the starting capital?

07/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to earn seed money. Here are some ideas:

Saving: One way to earn startup capital is to save money. If you save a certain budget each month and deposit it into a separate bank or savings account, you can slowly but steadily build up capital.

Investing: Another way to earn startup capital is to invest in stocks, bonds or mutual funds. However, it is important to note that investing carries risks and you should be well-informed and seek advice from a financial expert if needed.

Crowdfunding: Crowdfunding platforms such as Kickstarter or Indiegogo can be a way to raise seed money for an idea or project. However, it's important to note that crowdfunding is a competition for the attention of potential investors.

Loans: You can also apply for a bank loan or line of credit to get the startup capital you need. However, keep in mind that you will have to pay interest and you usually need a good credit score to do so.

Equity financing: If you already own a business, you can also consider equity financing by selling shares to investors.

Sideline job: Finally, you can also take a side job to earn extra money and save it for your startup capital.

It is important to note that there is no guarantee that any of these options will lead to success. It takes hard work, commitment, and thorough planning to earn the startup capital you need.

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Index - All topics in our blog

07/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

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How high should the CPM be in online marketing?

06/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The CPM (thousand-contact price) in online marketing can vary greatly depending on various factors. There is no set rule or standard amount for the CPM, as it depends on many different variables. Here are some factors that can affect the CPM:

Target audience: the type of audience you are trying to reach can affect the CPM. For example, it may be more expensive to target a specific and high-value audience.

Ad format: the ad format you choose also plays a role. Different formats such as display ads, video ads, search engine advertising, or native advertising have different cost structures.

Platform: The choice of advertising platform influences the CPM. Well-known platforms such as Google Ads, Facebook Ads, or LinkedIn Ads have different pricing models and price ranges.

Demand and supply: the CPM is also influenced by the demand and supply in the advertising market. When demand for advertising space is high and supply is limited, this can lead to higher CPM prices.

Seasonal fluctuations: In some industries, there are seasonal fluctuations that can affect CPM. Prices may be higher during peak periods or at certain times of the year.

It is important to note that CPM is not the sole measure of the success of an advertising campaign. Other factors such as campaign objectives, targeting, and ad effectiveness also play an important role.

It's best to conduct a comprehensive analysis of your specific requirements, target audiences and budgets, and then set an appropriate CPM accordingly. It can be helpful to consult with experts in online marketing to make an informed decision.

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How to Get Media Attention - A Guide

06/19/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

For companies and organizations, media attention can be an important factor for success. If you want to present yourself as an expert in your field or want your company to be in the spotlight, the right media presence can help to increase your awareness and promote your business.

But how do you get into the media? Here are some steps that can help you get media attention:

Identify your target media

Before you begin, you should consider what media works best for you. It's important to research your target media to find out what type of content they publish and who their target audience is. Identify the media that best suits your business and make sure you have the contact information for the relevant editors or journalists.

Develop a message

A clear and compelling message is key to attracting media attention. Before engaging with the media, you should make sure you have a clear and memorable message. Think about what makes your business unique and why the media might be interested.

Write a press release

A press release is an important way to get your message across to the media. A well-written press release should get your message across clearly and concisely, and contain all the relevant information a journalist needs to cover it. Make sure your press release is well structured and includes all important information in the first few paragraphs.

Send your press release

Once your press release is created, you should send it to your target media. Make sure you send your press release to the right contacts and that you send a personalized email with a short introductory text highlighting the key points. Also, do not send out your press release too often, as this could attract negative attention from the media.

Offer expertise

Another way to get media attention is to offer your expertise. If you are an expert in your field, you can offer your expertise to the media and serve as a source for future stories. Make sure you state your expertise clearly and concisely and that you provide clear contact information for media representatives.

Use social media

Social media is another way to get media attention. Use your social media to spread your message and showcase your expertise. Use relevant hashtags and mention media companies

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