News / Blog: #evaluate

Big Data - Hype or Essential for Success?

Big Data is a much-discussed topic and has both advantages and disadvantages. On the one hand, companies can achieve many benefits through the use of Big Data, such as better decisions, more efficient business processes, improved customer satisfaction and improved product quality. On the other hand, the use of Big Data can also lead to problems, especially with data privacy and data security.

So it's difficult to say whether Big Data is essential to success or not. It depends on how a company uses the data and how it ensures data protection and data security. If these aspects are properly evaluated, Big Data can be an important ingredient for success.

What is the Customer Acquisition Cost (CAC)?

The Customer Acquisition Cost (CAC) is a key figure that indicates how much it costs a company to acquire a new customer. It includes all costs spent on reaching and acquiring new customers, such as advertising, sales promotion, selling costs, and customer service. This helps companies to review the efficiency of their marketing budget and evaluate whether they need to cut or increase their costs to attract more customers.

What is a data analyst?

A data analyst is a person who evaluates large data sets to gain insightful information and understand how organizations and businesses can make better decisions. They use a variety of analytical methods, including statistical modeling, machine learning, and data mining, to gain these insights.

What is competitor / rival monitoring?

Weather competitor (also called competitor monitoring) is a concept in which companies monitor and compare the activities of their competitors and other affiliated industries to understand how they can improve their own location in the market. This strategy is often used to gain a better understanding of the current market situation and to evaluate a company's competitiveness relative to that of its competitors. Competitor monitoring can include tracking market trends, analyzing pricing strategies, identifying product developments, and more.

What is competitor analysis?

Competitor analysis is a method of strategic planning in which companies identify, evaluate, and compare the products, services, and strategies of their competitors. It is an important analysis method that helps companies identify the strengths and weaknesses of their competitors in order to be better prepared to face them.