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What is employer branding?

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Employer branding is a process that aims to build a company as an attractive employer for potential candidates and employees. This involves using a brand to position a company as an attractive employer and improve employee retention. It includes publishing information about the company, communicating the company's culture, developing employee retention programs, and other strategies.
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How to establish your company as an industry leader

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Make sure your products and services are high quality and innovative. Don't just be one of many providers, but offer something unique that sets you apart from the competition.

2. Be open to changes in the industry and drive them. If you can respond to new trends and technologies before your competitors do, you can establish yourself as an industry leader.

3. Create a strong brand. Invest in effective marketing to promote your company and products. Make sure your brand is unique and memorable.

4. Create a network of professionals and experts in your industry to demonstrate your expertise and competence as an industry leader.

5. Think about how you can support your customers by offering additional services to meet their needs.

6. Build a strong relationship with your customers. Always be available to know and understand their needs.

7. Initiate continuous improvement in your business to enhance your customer experience.

8. Develop a unique company culture that impacts employees. This will allow you to realize your vision and create a unique company culture.

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The great agency death - Why 80 percent of all agencies will no longer be able to cover their costs in 2023

10/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The great agency death is a problem that will confront many agencies in the coming years. It is expected that by 2023, more than 80 percent of all agencies will be unable to cover their costs.

This is due to a number of factors, including increasing competition, which means many agencies will have to lower their prices to attract business. It's also possible that some clients who turn to large agencies prefer to buy individual services instead of an expensive, full-service offering, which means agencies also receive less money per job.

In addition, increasing technologies are increasing the use of automated processes, which means that much of the work that used to be done by agencies is now done by computer programs. This results in agencies needing fewer employees to do their work, which in turn results in cost savings.

Another factor driving agency death is the increasing competition from new, very low-cost agencies that are often used to replace existing agencies. These new agencies often offer much better value than many established agencies, making them more popular with clients.

Finally, some agencies may also be affected by the impact of the Covid 19 pandemic, as some industries have suffered a severe downturn that has reduced demand for agency services.

All of these factors contribute to the possibility that many agencies will no longer be viable by 2023 because they will not be able to cover their costs. It is therefore important that agencies actively seek new ways to reduce their costs and develop new revenue streams now in order to survive in an increasingly competitive landscape.

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How to write a press release?

10/14/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

When writing a press release, there is a lot to consider. This includes both structural and formal as well as legal aspects. For example, it is necessary to provide the contact details of a specific contact person. At the end of the press release it is advisable to insert a short portrait or a short description of the publishing company, in which relevant key figures and information such as number of employees, market position, turnover or year of foundation are mentioned.

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Company database: According to which filter criteria or characteristics can the companies be filtered?

08/18/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
The company database can be filtered according to various filter criteria or characteristics. These criteria include industry, size of the company, location, turnover, number of employees, products and services, VAT number and other relevant information. There are also various search options that can be used to search the database specifically according to certain criteria.
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