This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
In today's digital world, it is of great importance for companies, organizations and individuals to be present in the media. The media provides an excellent opportunity to gain attention, increase awareness, and communicate messages to a wide audience. One of the most effective ways to be represented in the media is to write to editors. This article is specifically for beginners and will give you some valuable tips on how to increase your chances of getting your message heard in the media.
Identify relevant editorials:
Before you start writing to editors, it's important to identify the relevant media outlets that fit your target audience. Consider what type of media is best suited for your issue. Is it a local newspaper, an online magazine, an industry blog, or maybe even a radio station? By choosing the right media, you increase the likelihood that your message will get to the right people.
Find the right contact:
Once you have identified the relevant media channels, it is important to find the right contact for your issue. Look for journalists, editors or producers who are responsible for the issues you care about. Check website imprints or research industry directories to find contact information for relevant people. It is advisable to seek direct contact rather than sending your message to a generic email address.
Craft a compelling subject line:
The subject line of your email is critical to grabbing the recipient's attention. Avoid generic subject lines like "press release" or "inquiry" and instead try to craft a short, concise sentence that will pique the recipient's interest. Consider what is particularly interesting or unique about your story or request, and highlight those aspects.
Craft a concise and informative email:
In the email itself, it is important to be concise and to the point. Journalists are often time constrained and receive many messages per day. So keep it brief, but make sure all relevant information is included. Provide a brief summary of your story, emphasize the news value, and explain why it's important to cover. Include any relevant facts, figures, or data that support your story.
Make a personal connection:
One way to get the journalist's attention is to make a personal connection. Research the journalist's background and find commonalities or interesting aspects to mention in your email. Show that you've looked into his or her work and why you think your story might be relevant to them.
Provide photos or visual materials:
Visuals are an important part of many media stories. So offer to provide high-quality photos, graphics or other visual materials that support your story. Make sure the images are high resolution and suitable for printing or posting online. If possible, include a few sample images in your email already to build interest.
Don't forget the follow-up:
It may happen that you do not receive an immediate response to your first email. In such cases, it's a good idea to send a quick follow-up after a few days to make sure your message was received. Be polite and friendly in your follow-up, and politely inquire if the recipient is interested in your story or needs more information.
Network and build personal relationships:
In addition to writing directly to editors, it's also important to build personal relationships with journalists. Attend networking events, industry conferences or press events to engage with journalists in person. A personal relationship can increase your chances of getting your message considered by the media, as journalists often want to rely on trusted sources.
Keep topicality and relevance in mind:
Finally, it is important to always keep timeliness and relevance in mind when writing to editors. Try to keep up with current issues and present your stories or information in a timely manner. The more relevant your message is to the readership or viewership, the more likely it is to be picked up.
Writing to editors requires patience, persistence and a certain amount of creativity.
Don't give up if you don't get a response right away. Revise your approaches, improve your message and keep at it. With time and experience, you will learn how to maximize your chances of being featured in the media. Use these tips as a starting point and take the first step toward telling your story and getting your message out to a wide audience.
In this guide, we show you how to take the first steps in our media & PR database and find suitable media for your request. In doing so, we introduce you to the most important functions and best search strategies.
Read the quick guide & documentation of the most important functions here
The 2022 version of our media & PR database is now online. In addition to some changes in the data structure and performance, more than 300 additional magazines have been added, among other things. In total, more than 12,500 media in the DACH region and 140,000 media worldwide are now available.
Further information on the Media & PR Database 2022 can be found here.
Book a free 7-day demo now or order & start immediately
Do you have questions/comments/suggestions? Please use our contact form