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News / Blog: #directories

What are Google Search Network Partners?

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
In addition to Google Search, the Google Search Network also includes various partner websites on which Google ads can be placed. These partner websites are part of the so-called Google search network partner network and can provide an additional opportunity for advertisers to target their ads to potential customers.

Google Search Network Partners are websites that have entered into an agreement with Google to display ads on the search network. These include, for example:

Websites of search engines such as AOL or Yahoo that use the Google search results network.

Websites of online directories or business directories such as Gelbe Seiten or Das Örtliche, for example

Websites of newspapers or magazines that place ads on their online platforms

These partner websites can be integrated into the search network in different ways. Some display ads only on specific pages or in specific sections of the site, while others display ads throughout the site. In either case, the same targeting options apply as for Google Search, and ads are served based on bids and relevancy criteria.

Using the Google Search Network Partner Program can mean more reach and visibility for advertisers, as their ads can be served on a larger number of sites. However, advertisers should note that the performance of ads on the Partner Network is often different than on Google Search itself, and therefore separate campaign optimization may be required.

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Find journalist contacts easier

12/21/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Journalist contacts can be found through a few different methods, including:

1. Online directories: There are a number of online directories that have journalist contacts listed from various countries and industries. You can search for specific journalists who specialize in certain topics.

2. Social media platforms: Many journalists post their contact information on social media platforms. You can search for specific journalists to find out if they can help you.

3. Press agencies: many press agencies offer a list of professional journalists you can contact. These directories often contain detailed information about individual journalists and their areas of work.

4. Industry conferences: Industry conferences and other events provide an excellent opportunity to connect with journalists. You can present your ideas and make contacts at these events.

5. Public events: There are many public events where journalists can attend. These events are a great opportunity to connect with journalists and let them know about your ideas.

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How do you find suitable companies?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
There are several ways to find suitable companies or businesses. One way is to use online search engines and look for companies that offer certain products or services. There are also various industry portals where one can do research. In addition, one can use various business directories to find businesses that offer certain products or services. One can also use various social networks such as LinkedIn or Xing to search for suitable businesses. Another option is to research local businesses and contact them directly.
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What is a company entry?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A company listing is an entry in a directory that contains details such as a company's name, address, telephone number and website. These listings can be found on various websites that contain information about businesses. Company listings can also appear in print media, such as telephone directories.
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What is a business listing?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A business listing is an entry in a professional business directory where a company publishes its details and information about the products and services it offers. Business directories can be published online or in print and are typically offered by trade associations, government agencies, publishers, and local businesses. The business listing provides an easy way for businesses to reach out to potential customers and help them identify the relevant features and characteristics of their products and services.
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