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You have a B2B company and want to generate more leads, more customers and higher sales?
Think about direct marketing! With our Company Database 2022, you can identify relevant potential customers for your company among all 3 million German companies listed in the commercial register.
You can find all information about the Company Database 2022 here.
With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.
Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).
Contact us today for an individual offer in the area of direct marketing and lettershop.
On August 1, 2022, the German government implemented a European directive for better information exchange within the EU by bringing the Digitization Directive into force.
While it is in principle now possible for users of the common register portal to access data such as new registrations, notifications of changes and notifications of deletion free of charge and without registration, a closer look still reveals decisive disadvantages:
For one thing, the display of hits or search results per search query is limited to 100 results.
To locate, for example, all agencies or associations in a region or in a state, you would therefore have to make several search requests.
On the other hand, the number of search results per page is only 10 entries, which additionally means en extra effort when browsing or downloading documents. Also, no contact information can be added, nor is data such as web pages/URLs or email addresses included.
Our conclusion: in order to specifically retrieve individual commercial register excerpts, the aforementioned amendment represents good progress.
For address or direct marketing and lettershops, proprietary databases such as our Company Database 2022 continue to remain highly relevant due to the much wider range of functions. Due to the absence of the limitations described above, working with our system will save you valuable time and therefore money.
Every online store or provider on the Internet who places online advertising knows the problem: search engine click prices can be so high that they cause even the most conservative business plan to collapse. Customers must be found, but from where? A multitude of competitors join you in bidding on the few search engine advertising slots and vie for the attention of potential customers.
For companies in the B2B sector, the situation is aggravated by the fact that you are usually competing in your niche with larger providers with five-, six-, or seven-figure marketing budgets, even nationally or even internationally, and, that the number of search queries is far lower than in B2C, i.e. end-customer business. It is not uncommon for there to be only a few dozen search queries per day to which suitable search engine advertising could be played out at all. Adblockers further reduce this number. The consequence of this scarce demand: high click prices, not infrequently over 3 or 4 euros, to even get a few visitors daily to the - expensively created - website.
The problem: Even with a four- or five-figure marketing budget, you won't get significantly more leads because there simply aren't enough search queries. For keywords that are searched for relatively infrequently and for which you are competing with many competitors, and with a given conversion rate of a few percent (in the best case scenario), you will thus not be able to scale your sales, the number of customers and thus your business.
The alternative? Direct marketing as well as content marketing! We have developed solutions for both alternatives: Our 2022 Company Database for B2B marketing addresses, our Lettershop service, and our Content Creation Tools.