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Employment in Germany continues its positive trend, as announced by the Federal Statistical Office (Destatis) in its current press release No. 326. In Q2 2023, around 45.9 million people were employed in Germany. Compared to the previous quarter, the seasonally adjusted number of employed persons recorded an increase of 67,000 persons (+0.1%). Compared with the same quarter of the previous year, growth of 0.7% was observed. This development reflects an overall positive economic momentum, although the pace of growth is slowing compared to the previous quarter.
The increase in employment is also reflected in the non-seasonally adjusted view. Compared to the previous quarter, the number of employed persons increased by 240,000 persons or 0.5%. This increase is common in the spring, due to the revival of outside occupations. However, this year's spring revival was much more subdued, with a 0.5% increase, than last year's 0.7% growth.
Positive development in service sector
The service sector made a significant contribution to the increase in the number of people in employment. In particular, public service providers, education, health (+0.9%), trade, transport and hospitality (+0.7%) and business service providers (+0.9%) recorded significant increases. Employment in information and communication also grew dynamically by 2.9%. The financial and insurance services sector, on the other hand, recorded a slight increase of 0.1% after years of downward trend.
Labor volume and employment types
The average hours worked per employed person increased slightly by 0.1 hours to 319.1 hours. The total economic volume of work, which takes into account the increased number of employed persons and hours worked per employed person, increased by 0.8% to 14.6 billion hours. The average number of hours worked per employed person increased by 0.1% to 319.1 hours.
The positive 0.7% year-on-year growth in employment was largely driven by employment subject to social security contributions and employees in marginal jobs. The number of employees rose by 0.8% to 42 million persons, while the number of self-employed persons, including family workers, declined by 0.3% to 3.9 million persons.
European comparison
In a European context, employment increased by an average of 1.3% in the 27 European Union (EU) countries and by 1.5% in the euro area compared with the same quarter last year, which is stronger than the increase in Germany.
Conclusion and outlook
The development of employment in Q2 2023 shows continued positive momentum in the German labor market. Despite somewhat slower growth compared with the previous quarter, the upward trend remains year-on-year. The service sector in particular is contributing to the increase in employment, while the manufacturing sector also posted slight gains. The revival of the labor market is also apparent in the European context. However, possible effects of international events, such as the war in Ukraine, should be kept in mind as they could impact future developments. The strength of employment thus remains an important indicator of Germany's overall economic health.
Note: The results presented here are based on preliminary calculations by the Federal Statistical Office (Destatis) and could be revised by further data updates.
In today's digitized business world, online presence and lead generation are critical for B2B vendors and service providers. Yet many companies face the challenge of generating inquiries through their own website. This article explores the reasons behind this problem and presents alternative approaches to attract qualified leads.
1. Overwhelm due to the multitude of websites:
The Internet is flooded with websites of B2B vendors and service providers. Customers have a seemingly endless choice, making it difficult to stand out from the crowd. Often, websites are not optimized enough to convert visitors into paying customers.
2. Lack of search engine optimization (SEO):
Poor visibility in search engine results can prevent potential customers from finding the website in the first place. Without a targeted SEO strategy, valuable leads are lost.
3. Complex offerings and opaque content:
B2B products and services can often be complex. If the website fails to convey this information clearly and understandably, visitors will lose interest and look elsewhere for solutions.
4. Lack of personalized targeting:
Websites that fail to capture visitors' needs and interests and provide them with personalized content may have a hard time establishing an emotional connection and building trust.
5. Competition from third-party platforms:
Third-party platforms such as LinkedIn, Xing, and business directories offer B2B companies the opportunity to showcase their services to a wide audience. As a result, they compete directly with their own website for the attention of the target group.
Alternatives to lead generation via one's own website:
1. Content marketing:
By creating and sharing high-quality, relevant content, B2B providers can position themselves as experts and attract potential customers. Blog posts, case studies, white papers, and videos are just a few examples of content that can build trust and convert visitors into leads.
2. Social Media Marketing:
A targeted presence on social media platforms allows companies to engage their target audience directly and build relationships. Interactive content and targeted advertising can capture the attention of potential customers.
3. Influencer marketing:
Working with influential people or companies in the industry can increase a B2B vendor's credibility and reach. Recommendations from trusted sources can pique the interest of potential customers.
4. Webinars and virtual events:
Hosting webinars and virtual events allows B2B companies to showcase their expertise live and engage directly with audiences.
5. Collaborations and partnerships:
Collaborating with other companies can lead to mutual benefits by gaining access to the partner's customers and thus generating new potential leads.
Conclusion:
Generating inquiries through your own website can be challenging for B2B vendors and service providers, but there are numerous alternative ways to attract qualified leads. A smart combination of content marketing, social media marketing, influencer marketing and the use of webinars or partnerships can increase reach and significantly improve the chances of successful lead generation. Companies should regularly review their marketing strategies to find the best approaches for their individual goals and position themselves successfully in the highly competitive B2B landscape.
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As a service provider or agency, it's important to get testimonials from satisfied customers to gain the trust of potential clients and strengthen your company's image. Here are some steps you can take to get testimonials from your clients:
Request feedback from your customers:
After completing a project or service, you can ask your customers for feedback by email or phone. Make sure to ask open-ended questions that allow your customers to respond in detail and explain their feedback:Survey your customers.
Create a survey: create a survey with closed and open-ended questions to get feedback from your customers. You can post this survey on your website or email it to your customers.
Encourage your customers to write testimonials: Directly ask your customers to write a testimonial that you can use on your website or other platforms. You can also give them instructions on how to write the testimonial to make sure it's meaningful.
Use social media platforms: Ask your customers to post a testimonial on your social media channels, and tag your business to make sure it is seen by others.
Use social media to share your testimonial.
Use a review platform: use review platforms such as Google My Business or Trustpilot, where your customers can write a testimonial.
It's important to ask your customers about their experience once the project is complete to ensure the experience is still fresh in their minds. Make sure you showcase the testimonials you receive on your website and other platforms to gain the trust of potential clients.
There are a number of reputable review portals that specialize in different industries and fields. Here are some examples:
TripAdvisor: TripAdvisor is one of the most well-known and widely used review sites for hotels, restaurants, and attractions.
Trustpilot: Trustpilot is a global online review platform that focuses on businesses and services.
Yelp: Yelp is a review portal for local businesses, including restaurants, bars, stores, and service providers.
Google Reviews.
Google Reviews: Google reviews are a major source of reviews for businesses around the world and are displayed directly on the Google search results page.
Kununu: Kununu is an employer review platform that allows users to rate their working conditions, work environment, and management.
Jameda: Jameda is a German review platform for physicians and other health care providers.
It is important to note, however, that not all review portals are equally trustworthy, and some may contain fake reviews. It is therefore advisable to consult several rating portals and critically examine the reviews before making a final decision.