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The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.
However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.
We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.
Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.
With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.
Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).
Contact us today for an individual offer in the area of direct marketing and lettershop.
In principle, you can compile a press distribution list yourself. In this case, your labor costs, i.e. your internal hourly rate, are incurred for the research and keeping the distribution list up to date.
Alternatively, you can also have a press distribution list compiled thematically. The costs for this are usually in the mid 3-digit to low 4-digit range for a few editorial offices.
Or you might consider our Media & PR Database 2022. It helps you save maximum time when creating your own press distribution list and include media you would have missed if you had researched it manually. Choose thematically appropriate media from over 16,000 entries in Germany, Austria and Switzerland. Now from only €379.
On August 1, 2022, the German government implemented a European directive for better information exchange within the EU by bringing the Digitization Directive into force.
While it is in principle now possible for users of the common register portal to access data such as new registrations, notifications of changes and notifications of deletion free of charge and without registration, a closer look still reveals decisive disadvantages:
For one thing, the display of hits or search results per search query is limited to 100 results.
To locate, for example, all agencies or associations in a region or in a state, you would therefore have to make several search requests.
On the other hand, the number of search results per page is only 10 entries, which additionally means en extra effort when browsing or downloading documents. Also, no contact information can be added, nor is data such as web pages/URLs or email addresses included.
Our conclusion: in order to specifically retrieve individual commercial register excerpts, the aforementioned amendment represents good progress.
For address or direct marketing and lettershops, proprietary databases such as our Company Database 2022 continue to remain highly relevant due to the much wider range of functions. Due to the absence of the limitations described above, working with our system will save you valuable time and therefore money.