This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
In order to build up a press distribution list that is effective for your company, a number of points must be taken into account. In addition to the thematically and geographically appropriate orientation or the recipient circle, it is necessary to keep the press distribution list up to date and to constantly expand it. Because the more recipients your press releases or news have, the higher the probability of being considered with your story in an article.
Basic should be first the main editorial email addresses, which are supplemented by personal email addresses of thematically suitable journalist:inside and/or Repoerter:inside. Our Media & PR Database 2022 with over 16,000 entries in Germany, Austria and Switzerland is a good basis for this. Your contact database can additionally be expanded with contacts from LinkedIn & Xing, any trade fair appearances or existing media contacts.
As already reported in the message of 05.08.2022, there was a change in the legal situation for the provision of commercial register notifications. However, the actually welcome amendment for more transparency now turns out to be completely different than anticipated:
From August 1, 2022 - thanks to a completely unusable user interface (UI) and session-based data provision with a severely limited number of queries - no more changes in the commercial register change notifications can be processed automatically, i.e. no more updating of data or reconciliation with our company database can take place, as this is simply no longer technically possible. In addition, there is no longer any information available about newly founded companies or new registrations, i.e. newly founded companies.
This means that the Bundesanzeiger Verlag (DuMont Publishing Group, Cologne), which was privatized in 2006, now has a monopoly position over access to company information (provided or to be provided free of charge by the companies) and will be able to sell it even more expensively in the future than before.
The goal of our company database has always been to reduce unnecessary costs and, with better market information, to create added value not only for individual companies but also for the market and thus society as a whole.
Pursuing this mission is no longer possible due to the new gatekeeper function of the new monopolist.
Do you have questions/comments/suggestions? Please use our contact form
The question of whether you should formulate your press release yourself or have it formulated externally cannot be answered in a general way.
However, PR newcomers in particular should pay attention to a few factors so that the press release can fulfill the desired purpose and attract attention. As everywhere else, practice makes perfect and typical beginner's mistakes should be avoided.
We have therefore compiled a checklist for the structure and content of a prototypical press release, which covers both the obligatory information and gives tips on the concrete structure.
Is your press release already ready to send out? Here you will find further information on our media & PR database and the contact details of over 16,000 media outlets in Germany, Austria and Switzerland.
With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.
Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).
Contact us today for an individual offer in the area of direct marketing and lettershop.