News / Blog: #data

The German Media Market 2023 - An Overview

The German media market will continue to change in the coming years, setting new trends that will change the way people consume media. These developments will have an impact on the media industry and its competition.

1. Mobile media:

The mobile Internet is increasingly becoming the preferred platform for media consumption and production. A wide range of applications available on mobile devices enables users to consume media content anytime and anywhere. This development will have an impact on the German media market, as demand for mobile applications will increase while traditional media forms will lose importance.

2. Social media:

Social media platforms will continue to be an important part of the German media market. Social media campaigns and marketing will continue to play an important role in content marketing and can be an effective strategy to reach new customers. Advertisers will also increasingly use social media platforms to promote their products and services.

3. Video-on-demand:

Video-on-demand (VoD) is increasingly becoming an important platform for media consumption. Technological advances mean users can now stream video content on demand. VoD platforms such as Netflix and Amazon Prime Video offer a wide range of content available to users.

4. Data-driven media:

Data-driven media will play an increasingly important role in the media consumption scenario. With the increasing amounts of data available today, media companies will be able to personalize their media content and offer it tailored to users' needs. This will change the way people consume media.

5. Immersive storytelling:

The development of virtual reality (VR) and augmented reality (AR) will take media consumption in a new direction. Immersive storytelling experiences based on VR and AR will allow users to immerse themselves in and connect more deeply with media content. These technologies will change the way people consume media and create new opportunities for media companies.

How do I learn to research properly?

To learn how to research properly, there are several techniques you can use.

1. Plan your research: to conduct effective research, you should plan one in advance. Make a list of all relevant topics, information, sources or terms you want to research.

2. Use search engines: Use search engines such as Google or Bing to find information. Try to use specific search terms to filter the results that are helpful for your research.

3. Use free databases: Use free databases such as JSTOR or LexisNexis to find specific information. These databases often offer a variety of scholarly articles, legal opinions, and other useful information.

4. Use experts: If possible, try to contact experts to get specific information or expert opinions.

5. Verify your information: Once you find information, you should always try to verify the sources to make sure they are reliable.

6. Be critical: be critical when selecting and evaluating information. Make sure you have a good balance of facts and opinions to make your research reliable and informative.

Media presence for higher brand awareness and more sales - How to become visible

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Sending press releases in a targeted manner - How can I distribute my press release?

There are several options for sending out or distributing press releases. Professional PR solutions, which usually cost several thousand euros per year, often offer flat-rate mailings, which means that regardless of whether you only want to send out a handful of press releases per year, you pay a four-digit amount up front. For the vast majority of companies, this is unlikely to be worth it.

Another possibility is the single dispatch of press releases. This usually costs a few hundred euros. If your text exceeds a certain number of characters or you want to attach press photos, costs of about 400-750 euros per piece quickly arise.

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What journalism database providers often fail to tell you

What journalism database providers often fail to tell you is that some data in their database may not be current or may be out of date. It is important to be aware that some data contained in a journalism database may be out of date or obsolete. Therefore, consumers should always carefully verify that the data they are using is current and accurate.