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With our 2022 company database, we have created a way for you to generate B2B leads and new customers in your market segment or niche independently of online marketing.
Our service includes not only pure list broking, i.e. holding and providing company addresses in our database, but also a lettershop service. If you wish, we can take care of the selection, printing and dispatch of your mailing (depending on your budget and the number of addresses you require).
Contact us today for an individual offer in the area of direct marketing and lettershop.
It is possible to start a business with little start-up capital, but it requires good planning, a clear vision and hard work. It is important to first be clear about the company's goal and the nature of the business, because a business plan can then be created on this basis. A business plan should include a detailed financial concept and a detailed cost analysis. You also need to consider what kind of financing you are looking for and how to get it.
As a rule, it is not possible to start a business with only equity capital. One must be able to get loans to get the startup capital needed. There are several ways to raise the money you need. For example, business angels, banks or investors can make an investment in the company. One can also take advantage of government funding programs or turn to crowdfunding platforms.
It is also possible to start a business with little seed capital by doing some of the required work yourself. This includes, for example, creating marketing materials, building websites and apps, or developing products. In addition, you can also try to attract customers by joining different networks and advertising. This can help save costs and build a customer base.
When starting a business with little startup capital, it is important to focus on the goals and success of the business. One must develop a clear strategy and have a plan on how to achieve the goals. Also, one should try to build a suitable network and establish contacts with potential customers and investors.
Every online store or provider on the Internet who places online advertising knows the problem: search engine click prices can be so high that they cause even the most conservative business plan to collapse. Customers must be found, but from where? A multitude of competitors join you in bidding on the few search engine advertising slots and vie for the attention of potential customers.
For companies in the B2B sector, the situation is aggravated by the fact that you are usually competing in your niche with larger providers with five-, six-, or seven-figure marketing budgets, even nationally or even internationally, and, that the number of search queries is far lower than in B2C, i.e. end-customer business. It is not uncommon for there to be only a few dozen search queries per day to which suitable search engine advertising could be played out at all. Adblockers further reduce this number. The consequence of this scarce demand: high click prices, not infrequently over 3 or 4 euros, to even get a few visitors daily to the - expensively created - website.
The problem: Even with a four- or five-figure marketing budget, you won't get significantly more leads because there simply aren't enough search queries. For keywords that are searched for relatively infrequently and for which you are competing with many competitors, and with a given conversion rate of a few percent (in the best case scenario), you will thus not be able to scale your sales, the number of customers and thus your business.
The alternative? Direct marketing as well as content marketing! We have developed solutions for both alternatives: Our 2022 Company Database for B2B marketing addresses, our Lettershop service, and our Content Creation Tools.