News / Blog: #customers

What is marketing?

Marketing is the strategic planning and implementation of activities to attract and retain customers with the aim of generating a profit. It includes all activities aimed at developing, communicating and exchanging offers between companies and customers. These include, for example, positioning, pricing, product development, communication with customers, sales promotion and distribution.

What are acquisition costs?

Acquisition costs are costs incurred in acquiring new customers. They include, among other things, costs for advertising, sales and marketing, but also costs for setting up customer service and support services.

What is marketing planning?

Marketing planning is a comprehensive process in which companies determine the strategies, objectives, and actions they want to use to achieve their business goals. It also includes analyzing the market and competition and developing a positioning strategy. Marketing planning components also include identifying target customers, determining pricing and promotion, and establishing a media plan.

What are marketing measures?

Marketing measures are activities that a company undertakes to make its products or services known, attract customers and generate sales. These include advertising, public relations, social media, content marketing, search engine optimization, e-mail marketing, trade fairs and events.

What is a marketing funnel?

A marketing funnel is a concept that describes how brand potential customers transform through a series of steps, becoming qualified leads and eventually customers. This process begins with the potential customer's attention and interest and ends with a purchase decision. There are several phases that a customer goes through before making a final purchase decision. These phases are attention, interest, consideration, and purchase. Each phase of the funnel is supported by different marketing actions to guide and eventually convert customers.