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What is online PR?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Online PR is a form of public relations in which communication takes place via digital channels, such as social media platforms, websites, blogs, email campaigns and online advertising. The aim is to promote and market a brand, company or product and to establish a direct connection with potential customers.
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What is advertising?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.
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What is a promotional campaign?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.
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What is agile software development?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Agile software development is an iterative and incremental software development process based on short-term goals, cyclical iterations, and a constant feedback loop. Unlike traditional waterfall methodologies, agile software development works iteratively, meaning that different aspects of the software are developed in small increments so that they can be gradually refined. The agile approach emphasizes sharing responsibility for the project between developers, customers, and other stakeholders. A culture of constant feedback, collaboration, and rapid response is encouraged.
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How to gain more contacts with your newsletter

12/05/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Use social media to promote your newsletter. Do this by creating posts, encouraging your followers to sign up and sharing your newsletter on platforms like Twitter, Facebook or Instagram.

2. Include a call-to-action on your website and encourage your visitors to sign up for your newsletter. To do this, choose an eye-catching color combination and a clear, understandable headline.

3. Provide value to your readers: give your subscribers a gift, such as a free e-book, when they sign up for your newsletter.

4. Build a sign-up option into your emails. To do this, you can include a link in your emails that allows recipients to sign up for your newsletter.

5. Use an automated welcome program/onboarding to welcome and provide value to new subscribers.

6. Create a newsletter widget that you can embed on your website or blog to attract more subscribers.

7. Add a sign-up option to your newsletter via a QR code.

8. Create a video talking about your newsletter and encourage your viewers to sign up.

9. Ask your customers to recommend your newsletter to others.

10. Offer a bonus when new subscribers sign up for your newsletter.

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