Share:

News / Blog: #customers

How to acquire new B2B customers in 2023

11/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a meaningful website that showcases your services and products in a way that is relevant to your target customers.

2. Use social media to build a strong presence and reach your target audience.

3. Create an email newsletter that showcases your services and products and provides interesting information to potential customers on a regular basis.

4. Invest in search engine optimization to improve your website in organic search results.

5. Use advertisements to promote your brand and offers.

6. Participate in trade shows and events to make contacts and strengthen your brand.

7. Create quality content to demonstrate your expertise and authority in the industry.

8. Reference your company in relevant industry directories.

9. Develop a network of partners and collaborating companies.

10. Use B2B platforms to interact directly with your target customers.

Like (0)
Comment

Why you will fail in 2024 without regular media exposure

11/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
By 2024, the digital world will be completely dominated. If you don't have a regular presence on social media, it will be difficult to reach a wide audience. With less social media presence, it will be harder to attract and retain customers, which can lead to poor sales. Therefore, it is important that you make an effort to build a regular social media presence to be successful in 2024.
Like (0)
Comment

What are the biggest mistakes in marketing?

11/02/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Lack of target group analysis: an essential part of marketing is to understand and analyze the target group. If companies skip this step, it can be difficult to choose the right channels, advertising messages and strategies to reach the target audience.

2. Not being up to date: The ever-changing trends in digital marketing make it difficult for businesses to stay up to date. If businesses don't stay up to date, they can lose potential customers.

3. Insufficient resources: Many businesses don't have the necessary resources to launch and run successful marketing campaigns. Without enough staff, time and budget, it can be difficult to find a path to success.

4. Unclear messaging: When companies don't clearly define what they want to communicate to their customers, it can be difficult to send the right message to the right audience. Unclear messages can lead to misunderstandings and poor customer experiences.

Like (0)
Comment

Why you shouldn't start your own agency in 2024 (and what you can do instead)

10/31/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is always a risk to start your own agency. It is not only a financial investment, but also an investment in time and energy. If you don't have the necessary experience and skills, or if your budget is limited, it might be difficult to start a successful agency.

Instead, you might consider purchasing a franchise or taking over an existing agency. Both options have their advantages and disadvantages. A franchise can give you a proven business model and a strong brand, but it may also require a large investment. If you take over an existing agency, you already get a client base and some experience, but it can also be difficult to align the agency with your vision.

However, if you want to start your own agency, there are some steps you can take to increase your chances of success. First, you should learn about the business and create a good strategy. Then, you should familiarize yourself with the relevant laws and regulations. You should also familiarize yourself with marketing and advertising so that you can effectively promote your business and attract customers. Finally, you should network and exchange ideas with other entrepreneurs to benefit from their experiences.

Whether you start your own agency or take over an existing one, you will need to invest a lot of time, energy and commitment to succeed. Therefore, you should think carefully about whether starting your own agency is really right for you.

Like (0)
Comment

How you can significantly increase your sales with upsells

09/18/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Upsells are an important way to increase sales. With upsells, you can offer your customers new products or services that go beyond their original purchase. This allows you to increase sales by offering more value to your customers.

1. Create upsell offers that are relevant to your customers.

To successfully use upsells, you must first know which products or services are most relevant to your customers. If you already have a customer base, you can find out what your customers are buying and then create upsell offers for those products. If you don't have customers yet, you can take a cue from your competition.

2. Use upsells in the purchase or checkout process.

The best way to use upsells is to offer them directly during the purchase or checkout process. If your customer is already ready to buy a particular product or service, it's easier to get them to upgrade or purchase an additional product.

3. Use cross-selling strategies.

Cross-selling is another effective way to increase sales by offering your customers similar products that match their original order. This can help increase your customers' order value while boosting sales.

4. Make upsells attractive.

To use upsells successfully, you need to make them attractive. You can do this by offering a special price on upsells or offering a bundle of multiple products or services at a lower price. Another effective way is to offer an upgrade that provides more value to the customer.

5. Listen to your customers.

To use upsells successfully, you also need to listen to your customers. Solicit feedback from your customers to find out what they are looking for and what they would accept as upsells. This way, you can ensure that your upsells are relevant and valuable.

Like (0)
Comment

Our offer to you:

Media & PR Database 2024

Only for a short time at a special price: The media and PR database with 2024 with information on more than 21,000 newspaper, magazine and radio editorial offices and much more.

Newsletter

Subscribe to our newsletter and receive the latest news & information on promotions: