12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
An address database is a collection of records that contain contact information such as email addresses, postal addresses, telephone numbers and other contact details. This data can be used by companies to contact their customers or partners. They can also be used as a tool to drive marketing campaigns by addressing potential prospects or customers. Address databases can also be used as a basis for further research.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Account-based marketing (ABM) is a strategy that focuses on highly targeted, personalized marketing campaigns tailored to individual accounts. ABM campaigns are typically aimed at high-value accounts, such as executive decision makers or large clients. Account-based marketing strategies involve coordinated efforts from multiple departments in the organization, such as sales, marketing, and customer success, to ensure a consistent and personalized experience for the target accounts. With ABM, marketers can segment and target accounts based on attributes such as size, industry, location, purchase history, and more.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A marketing strategy is a plan that determines how a company will market its products or services. A marketing strategy looks at target markets, product features, pricing, promotional activities, distribution channels, and customer service. It is a complex process that relates to all aspects of marketing from a brand. The goal of a marketing strategy is to identify target markets, identify and market the right products, and reach customers to increase sales.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
New customer marketing is a strategy aimed at attracting new customers. It consists of a series of actions to reach and retain new customers, including creating advertising campaigns, distributing promotional materials, developing offers, developing partnerships, and developing a brand. New customer marketing focuses on increasing sales by attracting new customers and increasing customer loyalty by providing quality products and services.
12/04/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Remarketing is a form of online advertising that allows companies to reach potential customers who have visited a website with personalized ads on other websites. It is used to attract previous visitors in order to achieve a conversion by targeting them with special advertising messages and offers.