News / Blog: #customer

What is advertising?

Advertising is the art of getting people to buy or use a product or service. It is one of the most important marketing tools that companies can use to promote their products or services and reach out to potential customers. Advertising can be published in various media such as print, radio, TV, online and social networks.

What is a promotional campaign?

A promotion is a targeted activity aimed at promoting a specific product, service or brand by attracting customers. These promotions may include free gifts, sales promotions, special offers, or advertising on social media or other platforms.

What is data enrichment?

Data enrichment is a process of enhancing and improving data by adding additional information to bring the data into a more structured or informed form. The purpose of data enrichment is to give users more insight into their data, allowing them to make better decisions and perform better analysis. Examples of data enrichment can include mapping geolocation data, demographic information, customer histories, or other external sources to existing data.

What is Predictive Analysis?

Predictive analysis is a process used to predict or forecast future events by using data from the past and current state. It is used to make better decisions by identifying similar trends and developments. It helps companies better understand risk by predicting potential outcomes. It also enables companies to better predict customer behavior and increase sales.

What is agile software development?

Agile software development is an iterative and incremental software development process based on short-term goals, cyclical iterations, and a constant feedback loop. Unlike traditional waterfall methodologies, agile software development works iteratively, meaning that different aspects of the software are developed in small increments so that they can be gradually refined. The agile approach emphasizes sharing responsibility for the project between developers, customers, and other stakeholders. A culture of constant feedback, collaboration, and rapid response is encouraged.