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What is a business model?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A business model describes the fundamental elements of a company, such as its customers, its products or services, its revenue sources, and its cost structure. It is a strategic tool that helps companies identify, plan, and track their profitable business activities. A business model can also help a company differentiate itself from the competition and gain a competitive advantage.
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What are marketing addresses?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Marketing addresses are addresses used for sending advertising and marketing materials. They include email addresses, physical addresses for mailing, and telephone numbers. They are used by companies to promote their products and services and to reach potential customers.
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What is sales?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Sales is a general term for the sale of products or services. It includes the entire process chain from identifying the need to closing the deal. Sales includes not only selling, but also customer care, marketing, pricing and many other aspects of the business.
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What is acquisition?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Acquisition refers to the systematic acquisition of new customers or clients for a company or organization through an active sales pitch or other form of approach. Acquisition is a combination of sales promotion and customer retention. The purpose of canvassing is to attract new customers or clients who will support the business or organization by purchasing its services or products. Acquisition can take place in a variety of ways, such as a face-to-face sales call, customer outreach, direct mail, or online marketing.
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What is a testimonial?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A testimonial is a personal testimonial in which a person expresses their experiences, opinions or feelings about a particular product or service. Testimonials can come from individuals or groups and are usually positive, but sometimes negative. Testimonials are often used in advertising campaigns to encourage the potential customer to buy the product or service.
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