News / Blog: #customer

What is Amazon AWS?

Amazon AWS is a cloud computing platform offered by Amazon Web Services (AWS). It offers a wide range of cloud computing services that enable customers to achieve scalability and cost savings. These include computing, storage, databases, networking, analytics, machine learning, mobile and web applications, development tools, and more.

What is business process automation?

Business process automation is a technology that enables companies to simplify and accelerate processes and workflows by automating them in a digital way. Automated business processes can reduce response times to customer requests, shorten process turnaround times, and increase process efficiency and accuracy.

What is the Customer Acquisition Cost (CAC)?

The Customer Acquisition Cost (CAC) is a key figure that indicates how much it costs a company to acquire a new customer. It includes all costs spent on reaching and acquiring new customers, such as advertising, sales promotion, selling costs, and customer service. This helps companies to review the efficiency of their marketing budget and evaluate whether they need to cut or increase their costs to attract more customers.

What is an elevator pitch?

An elevator pitch is a short, concise presentation of a business idea that can be explained in the time it takes to ride an elevator. It is a short, compelling summary of a product or service that is used to attract investors or potential customers.

What is Customer Lifetime Value (CLV)?

Customer Lifetime Value (CLV) is a measurement that provides information about the value of a customer to a company. It measures the total expected revenue that the company can expect from a customer throughout the customer relationship. This includes not only the value of a single purchase, but also the value of recurring purchases a customer makes during their relationship with a company. CLV can help a company optimize its marketing strategy by prioritizing its investments in customers who have a higher CLV.