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News / Blog: #coverage

How do I get coverage?

12/16/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Coverage can come in a variety of ways. Depending on how much time and money you want to invest in the project, you can get coverage through traditional media such as TV, radio, print media or online media such as social media, blogs or websites. You can also consider advertising and PR activities to attract attention and increase the reported value of the coverage.
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What are common sampling problems?

12/09/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Unbalanced sample size: an unbalanced sample size exists when the size of the sample has not been properly selected in relation to the size of the population. This can lead to bias in the results.

2. Incomplete coverage: incomplete coverage exists when not all units of the population are included in the sample, which may result in under- or over-representation of certain characteristics.

3. Non-random sampling: In non-random sampling, the elements of the population are not randomly selected, potentially biasing the results.

4. Unpredictable results: If the sample is not large enough, the results cannot be reliably predicted.

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What is coverage?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Reporting is a general term for the publication of information, usually by a news agency or medium such as a newspaper, magazine, radio, television station, or website. Coverage can be local, regional, national or international and can cover news, sports, entertainment, business, weather, events and more.
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What is a press kit?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
A press kit is a document that provides journalists and other media representatives with information about a company, person or product. It usually contains a summary of the company and its services, articles, photos, logos, contact information and other materials that help media representatives facilitate their coverage.
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What is press photography?

12/06/2022 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Press photography is the art of visual communication in which photographers take pictures that illustrate events, places, and people in the context of a news story or story. Press photography is an important part of news coverage in newspapers, magazines, websites and other media. Press photographers capture images that illustrate the story by adding color, drama, and interest.
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