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News / Blog: #content-marketing

Lead sources in B2B - where to get your next customers

01/22/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Social media channels

2. Search engine marketing

3. E-mail marketing

4. Direct marketing

5. Online advertising

6. Content marketing

7. Telemarketing

8. Trade fairs and events

9. Networks and contacts

10. Competing companies

11. Directories and yellow pages

12. Presentations

13. Customer recommendations

14. Offers to potential customers

15. Media coverage

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Customer acquisition for agencies - what are the lead sources?

01/18/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization (SEO): Optimize your website for search engines so that it shows up higher in search engine results.

2. Paid advertising: Use paid advertising to attract new customers by advertising on paid platforms such as Google Ads, Facebook Ads, and Instagram Ads.

3. Social Media: Create a strong social media profile on various platforms to attract new customers.

4. Content marketing: create quality content and publish it on your website and other relevant platforms to attract new customers.

5. Networking: Build a strong network to identify and contact potential customers.

6. References: Ask your existing clients if they are willing to provide a testimonial for your agency to attract new clients.

7. Events: Attend conferences and trade shows to attract new clients.

8. Direct marketing: send direct emails and advertisements to potential clients to introduce your agency.

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Which lead sources really (still) work in 2024

12/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Search engine optimization

2. Content marketing

3. E-mail marketing

4. Video marketing

5. Social media

6. Online advertising

7. Events

8. Influencer marketing

9. Paid advertising

10. Affiliate marketing

11. Direct advertising

12. Webinars and online seminars

13. Content syndication

14. Mobile marketing

15. Native advertising

16. Pop-up ads

17. Seo tools

18. Offline advertising

19. Cold calling

20. Online PR

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Best Sales Strategies for B2B Vendors & SaaS Software Companies 2023

12/21/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Invest in content marketing: Content marketing is one of the most effective ways to attract new customers, retain existing customers and strengthen your B2B marketing. Create expensive content to reach your market and optimize the content for search engine optimization (SEO).

2. Build a strong network: Networking is an essential part of B2B sales. Build strong relationships with your customers to generate more sales. Go to industry events, attend trade shows, and participate in webinars.

3. Leverage the power of social media: social media is a powerful tool to get your brand known and attract new customers. Build a solid presence on all major social media platforms and take advantage of the opportunities they offer.

4. Use referral marketing: referral marketing is one of the most effective B2B sales strategies. Ask your existing customers to recommend your company and offer them incentives to do so.

5. Appear professional: a professional appearance is crucial to increase your B2B sales. Invest in a professional logo, website and other marketing materials that represent your brand.

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Which advertising measures lead to success

12/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. An appealing website: An engaging, user-friendly website is an essential component of successful promotional efforts. It should introduce the brand, its products or services, and provide users with easy access to them.

2. Content marketing: content marketing is one of the most effective promotional activities available. It involves creating and publishing high-quality content that promotes the brand, products or services.

3. Social media marketing: social media marketing is another effective promotional activity. It involves using social media to share content and connect with potential customers.

4. Search engine optimization (SEO): SEO is a promotional activity that aims to improve a website's ranking in search engine results. This is achieved by using relevant keywords and other optimization techniques.

5. Email marketing: email marketing is an effective advertising measure that allows companies to contact their customers directly. This can be in the form of newsletters, subject lines, promotional messages, etc.

6. Offline advertising: offline advertising is another effective advertising measure. This can be in the form of billboards, radio or television commercials, flyers, advertisements, etc.

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