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When to call journalists? Best time & deadline

12/15/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
It depends on which media publisher is to be contacted. Normally, most publishers offer telephone accessibility between 8:00 and 18:00. However, the times may differ depending on the publisher. One should also take into account that there may be an editorial deadline on weekends or holidays. In general, it is advisable not to reach a journalist too late, as they may already be thinking about their next deadline.
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What makes for good press relations?

12/14/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
Good public relations involves developing a clear and effective communications strategy that enables a company to communicate its image and message in a way that is successful. Strong public relations has a clear understanding of the target audience and the media with which to work to ensure a strong presence and positive perception. Good public relations also includes establishing and operating a press department that is responsible for coordinating all PR activities and maintaining contact with journalists, bloggers and other media. It is also important to constantly strive to find new ways to communicate your message more effectively.
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Customer acquisition - How to get more orders and customers

12/11/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Build an attractive online offer

The Internet is one of the most important sources for customer acquisition. Creating an attractive online offer that attracts customers is an effective way to attract new customers. This includes a professional website, an appealing logo and a well-designed profile on social media. You should also make sure that your offer works well on all popular mobile devices.

2. Publish high-quality content

Content marketing is an essential part of customer acquisition. By regularly publishing high-quality content in the form of blogs, videos, podcasts and more, you can attract prospects and promote your brand.

3. Build an email list

Email marketing is one of the best ways to acquire customers. By asking prospects to sign up for your newsletter or other email lists, you can build a list of prospects that you can then reach with your content and offers.

4. Use social media platforms

Social media platforms offer a wide reach and a unique way to reach potential customers. Create profile pages on social networks such as Facebook, Twitter, Instagram, LinkedIn and Pinterest and post content

regularly to attract more potential customers.

5. Invest in search engine advertising

SearchAdvertisements are another effective way to acquire potential customers. Search engine advertising allows you to target your ads to specific audiences, so you can target your ads to prospects.

6. Hold networking meetings

Networking meetings are a great way to make contacts to expand your network and grow your customer base. By holding regular meetings, you can connect with potential clients and promote your business.

7. Build a referral program.

Customer referrals are one of the best ways to acquire new customers. A referral program is a great way to reward customers for recommending your business to friends and family.

8. Use online forums

Online forums are another effective way to acquire new customers. By positioning yourself as an expert in certain areas, you can attract potential customers and promote your business.

9. Build an affiliate program

Affiliate programs offer a great way to reach more customers. By engaging affiliates, you can increase your reach and market your offerings to new audiences.

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Test your business idea - Check the buying interest in advance with a free landing page and online advertising

12/05/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS
This is a good idea to test the business idea. With a landing page you can directly inform potential customers about what you offer. You can also use different forms of advertising to see how many people are interested in your product or service. With a landing page, you can also create a form where customers can leave their contact information to get more information or order a quote. Last but not least, you can also use online advertising to test the business idea. With online advertising, you can target specific audiences and see how many people respond to the ads. This is an effective way to test interest in your business idea.
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Contacting editorial offices - That's what counts

12/01/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are many ways to contact editors. Which one is best depends on your goals and situation. Here are some things to keep in mind:

1. Choose a method of contact that editors can turn to. For example, you can send an email to the editor or message them on social media.

2. Be precise and clear. Avoid overwhelming the editorial team with too much information. Instead, ask a short and concise question or make a clear offer.

3. Be professional. Avoid insulting or threatening the editors. Be polite and respectful.

4. Be constructive. If you have a story idea, provide useful information that editors can build on.

5. Be patient. Editors are overworked and cannot always respond to your request immediately. Therefore, be patient and understanding of the time it takes them to respond to your request.

If you follow these tips, you will be able to successfully contact editors and achieve your goals.

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