News / Blog: #contact

Build a landing page - What you should pay attention to

A landing page is a web page that users reach after clicking on an ad or link. The landing page should provide users with relevant information and a clear call-to-action to motivate them to take a specific action, such as registering, making a purchase, or getting in touch. Here are some tips on what to look for when creating a landing page:

Target audience and objective: Before you start creating the landing page, you should be clear about your target audience and your objective. What do your users expect from the landing page? What do you want to achieve with the landing page?

Clarity and clarity: the landing page should be designed in a simple and clear way to allow users to quickly find their way around. Use clear and simple language, structure the content in short paragraphs and use meaningful headings and bulleted lists.

Responsive design: the landing page should display well on all devices, i.e. desktop computers, tablets and smartphones. Use a responsive design to ensure that the page displays optimally on all devices.

Call-to-action: The landing page should contain a clear call-to-action that makes it clear to users what they should do next. Use engaging buttons or links to make it easy for users to contact you or make a purchase.

Build trust: To gain users' trust, display testimonials, customer reviews or certifications on the landing page. This way, you can show users that your offer is reputable and reliable.

Conversion tracking: to measure the success of your landing page, you should set up conversion tracking. This way, you can track how many users actually performed the desired action.

Test and optimize: Test your landing page regularly and optimize it continuously to improve the conversion rate. Use A/B testing to test different variations of the landing page against each other to get the best results.

A successful landing page requires time, patience and a certain amount of experience in online marketing. However, by considering the above tips, you can create a landing page that will delight your users and lead to conversions.

How do I become a reporter?

To become a reporter, you must have a good general education and an interest in journalistic topics. Ideally, you should have a degree in communication studies, journalism or a comparable course of study. You should also be able to communicate your ideas well and argue convincingly. A solid education in the basics of journalistic writing and research is also important. It is also helpful to build a good network of contacts to help you get started in journalism. Some media companies offer internships or other entry-level programs.

How do I get a volunteer position?

There are several ways to get a volunteer position in a newsroom. Here are some steps you can take:

Research: identify newsrooms you'd like to work for. Look at what media and publications they produce and what topics they cover.

Make contacts: look for contacts in the editorial offices where you would like to apply. Check out the newsroom's website to see who is in charge of human resources or editorial management and try to contact them. You could also try contacting editors or editorial staff via social media or LinkedIn.

Application: write a compelling application explaining why you want to volunteer in this newsroom, what experience and skills you bring to the table, and what you hope to gain from the experience. You should also include your portfolio or samples of your work to support your skills and experience.

Internships: Also consider doing internships in newsrooms in the meantime to gain experience and make contacts. Internships can often be a stepping stone to a volunteer position.

Network: Go to events and conferences hosted by journalists and editors to expand your network and make contacts. This is also a great way to hear about new opportunities.

It's important to be persistent and determined when pursuing a volunteer position in a newsroom. It can be a challenging and competitive industry, but showing passion and commitment will increase your chances of achieving your goal.

Media & Press Relations Online Course - How to Take Your Public Relations to the Next Level

In today's world, effective media and public relations are critical for businesses and organizations. Successful public relations can help improve a brand's image, gain customer trust and increase an organization's visibility. But what is the best way to go about successful media and press relations?

An online media and public relations course can help provide the skills and knowledge necessary to take your public relations efforts to the next level. The course teaches the basic techniques and strategies needed to conduct a successful media and public relations campaign

The following are some of the topics typically covered in such a course:

The importance of media and press relations

First, we will explain why successful media and public relations are so important. Examples of successful public relations campaigns are given and the impact they have had on the image and awareness of companies and organizations is explained.

The importance of media and press relations is explained first.

Target groups and objectives

This section explains how to determine your target audience and what your goals should be for media and public relations. It points out that it is important to set realistic goals and consider what type of media is best suited to achieve those goals.

Building media contacts

An important part of media and public relations is building good relationships with journalists and other members of the media. This section explains how to make and maintain such contacts

Creating press releases

A press release is an important part of any media and press relations effort.

The startup scene in Rostock - Who is founding and in which area?

Rostock has developed a vibrant start-up scene in recent years, which is supported by the university, local initiatives and the city administration.

An important player in Rostock's startup scene is the Rostock Business and Innovation Center (RBIC). The RBIC offers young companies offices, laboratory space and advice. Here, founders can benefit from the expertise of experienced staff and have access to a network of investors and business partners.

Another important initiative is the Rostock Start-up Slam, an event where young founders can present their business ideas and receive feedback from a jury of experts and the audience. Here, young start-ups have the opportunity to present themselves to a broad audience and make contacts.

The University of Rostock also plays an important role in the start-up scene. The university offers support and advice to students and graduates who want to start a business. There are also special courses and workshops that deal with the topics of founding and entrepreneurship.

An example of a successful start-up from Rostock is the company Centogene. The company was founded in 2006 and specializes in the diagnosis of rare diseases. Centogene is headquartered in Rostock and now has subsidiaries in several countries.

Overall, Rostock has an emerging startup scene that benefits from a good infrastructure, a strong university and a supportive city government. The city offers a good environment for young companies and thus contributes to the economic development of the region.