This website is using cookies to ensure you get the best experience possible on our website.
More info: Privacy & Cookies, Imprint
A press release is an effective way to send a message to the public. A good press release should be short, informative and interesting.
1. Write a meaningful headline.
The title of your press release should be clear and unambiguous to capture the interest of readers. Avoid exaggerated statements and refrain from using technical jargon.
2. Keep it short and concise
Try to keep your press release as short and concise as possible. Avoid unnecessary words and include only the relevant information.
3. Include a photo or a video
Make your press release more interesting by attaching a photo or video. These mediums can help readers gain a better understanding of your message.
4. Refer to further information
If you have more information ready, you can provide a link or source to help readers better understand your message.
5. End with contact information
At the end of your press release, you should include contact information so readers can contact you directly with questions or comments.
A press release can be sent in a variety of ways, depending on the audience and the purpose of the release.
There are several ways to send a press release, including:
- Email: The easiest and fastest way to send a press release is via email. One can send an e-mail directly to journalistic contacts, media houses or publishing contacts.
- Fax: Another way to send a press release is to send it by fax. This is especially useful if you expect a quick response.
- Mail: You can also send a press release by mail. This is a good way to ensure that the release reaches the right contacts.
- Online press releases: There are also various websites where one can send online press releases. This is an easy and quick way to reach a wide range of contacts.
1. Start with a meaningful headline: a headline should clearly signal what the press release is about.
2. Formulate a concise introductory sentence: you should once again summarize the topic of the press release in a concise sentence.
3. Tell the story: tell the story behind the press release. What happened, what is the significance, and what is the key message?
4. Add relevant facts and information: add more relevant information, such as quotes, data, facts or links.
5. Close with a concluding sentence: give the reader another brief summary and call to action.
6. Add a contact person: don't forget to include your name, phone number and email address so that interested readers can contact you.
1. Create unique content: Create good, unique content and share it regularly. Build your own brand by positioning yourself as an expert and creating content with a unique perspective.
2. Publish to multiple media: Publish your content to multiple platforms to reach multiple audiences. Use blogs, social media, podcasts, and videos to expand your audience.
3. Be active: Be active in your niche by participating in discussions, quoting other experts, and sharing your opinion in various forums and social networks.
4. Be visible: Be visible by speaking at conferences, seminars and industry events. Create presentations to demonstrate your expert knowledge and showcase your brand.
5. Networking: make contacts and build relationships with other experts and influencers in your niche. Take every opportunity to showcase your brand and position yourself as an expert.
People often wonder why some companies get frequent mentions in the media, while others rarely get press coverage or interviews.
The key, besides the relevance of your story in terms of time, lies in press contacts.
Press releases are an important way to get visibility in the media. If you write good press releases and send them to the right media, you can significantly increase your media visibility.
A good press release should be clear, informative and tell an interesting story. It's important to send your press releases to the right media. Target editors and journalists who are interested in your topic and who can spread your message.
It's also important to update your press releases regularly. For example, if you are launching a new product line, you should draft a press release and send it to the media to cover it.
Social media campaigns are also a great way to get visibility in the media. Create interesting content and share it through your social media channels. This is a great way to gain new followers and increase your visibility.
In conclusion, press releases are an important part of any media campaign. If you write good press releases, send them to the right media and create social media campaigns, you can significantly increase your media visibility.