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Introduction to Python: A comprehensive introduction to Python with examples and explanations for beginners

02/28/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Python is one of the most popular programming languages in the world. It is easy to learn, yet very powerful and flexible. In this post, we will give you a comprehensive introduction to Python and help you learn the programming language step by step.

First of all, we will look at the basic concepts of Python, including variables, data types, conditions, and loops. We'll give you examples that show you how to use these concepts in practice.

Next, we'll look at functions and modules. We will show you how to write your own functions and how to import and use Python modules.

Then we will focus on more advanced concepts like classes and objects. We will show you how to define classes and create objects based on those classes.

Finally, we will show you how to test and debug Python code. We will also share with you some best practices for effective Python code development.

This post is aimed at absolute beginners who want to learn Python. If you have never programmed before, don't worry. We will explain everything step by step.

We are sure that after reading this post you will be able to write Python code and develop your own programs. We hope that you are ready to start your journey into the world of Python programming.

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What are common misconceptions about online marketing?

02/24/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Online marketing is easy: Many believe that online marketing is easy and that you can achieve success quickly. But that is not the case. Online marketing requires strategy, patience, continuity and constant adjustments.

Online marketing is cheap: Although online marketing is often less expensive than traditional marketing, it can still be expensive, especially if done incorrectly. A good strategy requires time, resources and sometimes investment.

Online marketing is always the best choice: Online marketing is not always the best choice for every business or every target audience. Sometimes offline marketing efforts or a combination of online and offline marketing may be more appropriate.

One-off campaigns will do: Success in online marketing requires continuity and regular adjustments. A one-time action or campaign will rarely be successful in the long run.

Success in online marketing is guaranteed: There is no guarantee of success in online marketing. As with any other business, there are risks and uncertainties. Careful planning, execution and monitoring are necessary to maximize success.

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What are the common misconceptions about Google Ads?

02/23/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

There are some misconceptions that are common when it comes to Google Ads. Here are some examples:

"The higher the ad budget, the better the results": a higher budget does not necessarily lead to better results. It's more important to allocate the budget wisely and run targeted ads.

"Any number of clicks is a good number of clicks": it is important to consider the quality of clicks, not just the quantity. It's not about generating as many clicks as possible, but about targeting relevant users.

"A high position in the search results is always better": A higher position in the search results does not necessarily lead to more clicks and conversions. It is important to understand the target audience and their search intentions and optimize accordingly.

"A specific keyword should be in every ad": it is important to place keywords wisely in ads, but it is not necessary to use every keyword in every ad. The point is to create relevant and engaging ads.

"Google Ads is the only way to advertise online": Google Ads is an important way to advertise online, but there are other channels such as social media, display advertising and email marketing that should be considered."

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How to run effective monitoring and reporting

02/16/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Define your goals: Before you start monitoring and reporting, you need to think about what goals you want to achieve. Define specific metrics for success and make sure they align with business goals.

2. Develop an overarching planning and reporting concept: develop a reporting concept that includes all necessary reports. Define what data should be included in the reports, who should receive the reports, and when they should be sent.

3. Select the right tools: You need the right tools to run your monitoring and reporting efficiently and successfully. Select software that fits your business strategy and allows easy integration with your existing IT systems.

4. Develop a reliable data collection system: Collecting and storing data is an essential part of effective monitoring and reporting. Develop a reliable and scalable data collection system that captures and stores all relevant data.

5. Analyze the data: You need to analyze the collected data to draw reliable conclusions about the performance of your business. Use the right tools to visualize and evaluate the data.

6. Create reports: create reports that contain the most important results of your data analysis. These reports should be easy to understand and include a brief summary of key findings.

7. Share the results: Share the results of your monitoring and reporting with your staff, colleagues, and business partners. This way, everyone involved can use the results to improve their work.

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Product development - from the idea to the first customer

01/17/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

Product development is a complex process that involves many different steps and decisions. The process begins with the development of an idea and the creation of a concept, which must then be transformed into a marketable product. At each stage of development, the idea becomes more and more concrete and concrete decisions are also made about the functionality of the product. At the end of the development process, a prototype is developed that can be tested before the finished product is sold to the customer.

The product development process begins with the creation of a concept. First, the idea behind the product must be examined and defined in more detail. Then, a plan must be created that details the product's functionality, cost and schedule. This is followed by the development of the prototype, which is then tested to ensure that the product meets the customer's requirements.

Once the prototype has been successfully tested, it is prepared for mass production. This is done by defining a production process that allows the product to be manufactured according to the given specifications. The finished products are then sold to customers or shipped to distributors who further market the product.

The development process does not end when the product hits the market. Rather, developers must remain available after the product is sold, gathering important feedback information from customers to further improve the product. This process can last for months or even years.

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