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Build your own business without a big budget

02/12/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

It is possible to build your own business without having a large budget to do so. One of the most important things you can do is to use your ideas to create a business model based on your skills and expertise. This includes taking some basic steps such as opening a business account, creating a website, and building a good network.

It is also important to use your skills and knowledge to develop a business model based on your skills. This includes developing a product or service offering that will create demand and developing an effective marketing plan to promote that product or service.

It is also important to invest some time and energy to get the business off the ground. This means turning your ideas into a viable business model by researching concepts, opening a business account, creating a website, and networking.

Finally, it is essential that you have some basic skills in finance, accounting, and marketing. These skills will help you start and grow your business, and they are essential to succeed. If you don't have these skills, you can always read a book about them or take a course to learn them.

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Setting up an online store - This is what you need to bear in mind

02/01/2024 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a concept:

When creating an online store, it is important to create a concept that includes all the important aspects of the store. This includes the type of store, type of products, target audience, pricing, payment methods, shipping options, customer care and so on. A good concept is the key to the success of the online store.

2. Choose the right platform:

There are various platforms on which you can create an online store. One must consider which platform is best suited to fulfill the desired functions. Often, one can choose between a free platform or a paid platform.

3. Selecting the products:

When selecting the products to be offered in the store, one must consider which products offer the best value for money and what type of products are most in demand. The availability of the products must also be taken into account.

4. Determine the payment options:

It is important to choose the right payment options to ensure that customers can pay for their purchases conveniently and securely. These include credit cards, PayPal, direct debit and others.

5. Determine the shipping options:

Another important aspect is the choice of shipping options. Here, the options need to be carefully weighed to ensure smooth and cost-effective delivery of the products.

6. Customer care:

An essential part of a successful online store is good customer care. This includes answering questions, providing support, and ensuring a satisfactory customer experience.

7. Marketing:

The last important aspect of creating an online store is marketing. This includes SEO optimization, social media marketing, email marketing, ad campaigns, and others.

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Win new customers with media presence - How to make it in the media

12/29/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

1. Create a convincing concept.

Develop a concept that will capture the attention of your target audience. Research what topics your target audience is most interested in and focus on those. Make sure your concept is carefully considered and thought out.

2. Build your networks.

Use social networks to promote your business and build a network of contacts. Rely on blogs, forums and other platforms where you can showcase your brand.

3. Use press releases.

Create regular press releases to share successes and news. Post the releases on your website and send them to press agencies and journalists.

4. Create exciting content.

Create exciting content that will interest your target audience and raise awareness of your company. Post articles, videos, podcasts and other content on your website.

5. Promote your business.

Use paid advertising campaigns to promote your business. Invest in search engine advertising, display advertising, social media advertising, and other forms of advertising.

6. Have a presence at events.

Share at events, trade shows and conferences to showcase your business and strengthen your brand. Talk to journalists and contact new potential customers.

7. Have a strong online presence.

Create a strong online presence by using websites, blogs, social media channels and other platforms. Optimize your website for search engines to attract more visitors.

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How to create more with less work. The pareo principle and its benefits in terms of productivity

12/20/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The Pareto Principle is a concept that states that 80% of the results can be achieved with 20% of the work. It is an effective tool that can help increase productivity. It can help prioritize daily tasks and identify which work is important and which is less important. This principle can also be applied to determine in which activities the most time should be invested.

By applying the Pareto Principle, companies can make better use of their resources by prioritizing the tasks that produce the greatest results. They can also save time by delegating less important tasks and focusing on the most important ones.

The Pareto Principle can also help companies achieve more through analysis and planning. It allows companies to minimize the time it takes to complete a given task by focusing on the most important activities. It can also help companies make better use of the skills and resources needed for a given task.

The Pareto Principle can help companies increase productivity by helping them make better use of their time and resources. It can also help companies maximize results and do more with less work.

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The Dunning Kruger Effect and the German Coaching Scene - And what the Greater Fool Theory has to do with it

12/04/2023 | by Patrick Fischer, M.Sc., Founder & Data Scientist: FDS

The Dunning Kruger Effect is a psychological phenomenon that states that people who have little knowledge in a particular subject tend to be overconfident about their abilities in that area. The effect was named after psychologist David Dunning and psychologist Justin Kruger, who conducted a study on the subject in 1999.

The Dunning Kruger Effect may be an important concept when it comes to the German coaching scene. Many coaches are not aware of their skills and competence and may have exaggerated self-assessments. This can lead to coaching results that are not fully achieved and clients that are not fully satisfied.

Another concept that is relevant in relation to the Dunning-Kruger effect and the German coaching scene is the Greater Fool theory. This theory states that people who do not have the necessary knowledge to evaluate a decision are easily manipulated by others who tell them that a certain decision is wise. This can lead to wrong decisions that are not in the best interest of the coachee. Therefore, it is important that coaches have the necessary knowledge to make the right decisions.

In terms of the German coaching scene, it can be said that the Dunning-Kruger effect and the Greater Fool theory can have a serious impact on the quality of coaching results. Coaches who do not have sufficient knowledge can easily make the wrong decisions, which can lead to poor results for coachees. Therefore, it is important for coaches to have sufficient knowledge to achieve quality coaching results.

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